What Is a Voice Message

Note: You must engage a mobile marketing partner to deliver the voice messages that you create and manage in the application.  Contact your account manager for more information.

Voice is a type of Message delivered to your subscribers' telephone or voicemail. You can create a voice message by recording an audio file or by writing text that is converted to speech by the system. You send voice messages to a single subscriber in response to a subscriber action or to a list of voice message subscribers.

Voice Messages

Sending a voice message includes the following steps:

Creating a Data Extension

Create a data extension to contain the subscriber to whom to send the message. The data extension must have:

  • The Used for Sending checkbox selected
  • A column to contain the subscriber key
  • A column to contain the phone number

Creating a Publication List

Create a publication list to categorize the content of the message. For example, you might create one publication list to categorize messages sent as WEATHERALERTS and a different publication list to categorize messages sent as COUPONS.

Creating a Voice Message Interaction

Create a voice message interaction. The voice message interaction contains the name, external key, and description of the message to identify and describe the message in the application and with the API.

The interaction is also where you specify the publication list. If the voice message is to be sent to a list, you select the data extension to send to here as well.

You can enter or select the content of the voice message on the interaction:

  • If you enter text in the field, the system converts the text to speech to send as your message. You can include AMPscript in the message content. The system processes the AMPscript and converts the resulting text to speech to be played for the subscriber. 
  • You can also select a WAV, MP3 or AIFF file from your portfolio or enter the name of a media file stored in your mobile marketing partner's system.

Initiating the Send with the API

Using the API, you can trigger a voice message in response to a subscriber activity.

Note: Text in the VoiceTriggeredSendDefinition.Message.TextBody field overrides the message entered or selected on the voice message interaction.

Including the Send in a Program

You can include a voice message interaction in a program to be completed in sequence with other messages and activities. You can run the program on a scheduled or recurring basis.

Why Use a Voice Message

Use a voice message to send a timely message to a subscriber. For example, you might use a voice message to announce a weather alert. Voice messages are more likely to get the subscriber's attention immediately than email messages or text messages, and they are also shorter and less permanent.

 


Enter the digits 22795 backwards:
   
 

 

 

Tag page
You must login to post a comment.