Validate

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    What Is Validate

    The validate functionality checks your email message for common issues that could prevent your email from being sent. You use validate before you include the email message content in an email message interaction or start the send wizard.

    Validate checks for the following required elements in an email message:

    • The presence of an unsubscribe link.
    • The presence of a physical mailing address.
    • Correct syntax for attributes.

    Validate also checks the following elements for dynamic content:

    • Each content area specified in the dynamic content rule exists.

    If your email contains personalization strings, validate checks them again your subscriber attributes or data extension fields.

    Why Use Validate

    Use validate to improve your delivery rate and help ensure that the email message you send appears to the subscriber the way you intended it to.

    How to Run Validate for an Email

    Use the following steps to validate the email:

    1. Click the Content tab in the navigation bar.
    2. Click my emails. Click the folder that contains the email.
    3. Select the checkbox next to the email you wish to validate.
    4. Click the Validate button in the toolbar.
      If you have data extensions enabled in your account, the following steps apply to you:
    5. Select the Target of the Email Send. Valid values include:
      • Subscribers Lists/Groups - Select this value to validate the email against your subscriber attributes.
      • Sendable Data Extension - Select this value to valid the email against the fields in the data extension you choose. If you select this value, you must select the data extension to validate against.
    6. Click Validate.

    Script Warning When Validating Against Data Extensions

    If your account contains a large number of data extensions, a script warning may appear when you attempt to select a data extension to validate your email against. You can choose NOT to stop the script and the list of data extensions should eventually appear.


    This page was last updated by Adam Evans on Thu, 02 Feb 2012 15:57:32 GMT.

    If you require assistance with the ExactTarget application, please contact Global Support. If you wish to send Adam direct feedback, fill out the form below:


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