Subscription Center

What Is a Subscription Center

A subscription center is a web page where a subscriber can control the messages they receive from your organization. The lists you identify as "public" in the application are available for a subscriber to opt-in to on the subscription center.

The ExactTarget application can automatically add a link to the subscriber's personal subscription center to every email that you send. Subscribers can follow this link to adjust their subscriptions to your messages.

Here's an example of what the Subscription Center looks like:

Why Use a Subscription Center

Use a subscription center to view all publications available to a subscriber. Direct your subscribers to a subscription center to opt-out of any publications.

How To Preview the Subscription Center

The Subscription Center is accessed from the Profile Center. To see what the Subscription Center looks like to a subscriber, follow these steps:

1. Click the Subscribers tab. 

2. Click Profile Management.

3. Click Preview Profile Center.

4. Click the Subscription Center link that you'll see on the left side of the Profile Center web page.

Note the following about the Subscription Center:

• The Available Publications section displays all lists that are defined in your account as public. The subscriber can choose to subscribe to or unsubscribe from any of them.

• The Unsubscribe from All option allows the subscriber to remove himself or herself from all of your publications.

Click here for more information about the unsubscribe option and its impact on your lists.

How to Add a Link to the Subscription Center in your Email

You don't have to manually add a link to the Subscription Center in your email. If you're creating an email based on a standard template, a link to the Subscription Center is included by default in the email footer. 

However, there may be times you want to include a link in the body of your email. For example, you might want to encourage your readers to subscribe to other lists you have. In that case you could say something like, "Visit our Subscription Center to sign-up and receive our Monthly Newsletter." 

To insert a link to the Subscription Center, you'll need to enter it directly in the content box. You can either create an email, or modify an existing email. Once you reach the content box, follow these steps:

1. Type and/or highlight the text you wish to link. Example: Visit our Subscription Center.
2. Click the Insert Link  button. 
3. In the Link URL field, enter the Subscription Center personalization string: %%subscription_center_url%%
4. Click the drop down menu in the Link To field and select Other.
5. Click OK.
6. Click Save to save the content.
   The link saves in the content area. You may preview the content by clicking the preview tab.