Removing Subscribers with Hard Bounces From Your Subscriber List

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    A hard bounce occurs when the email server rejects the email due to permanent conditions (this typically results when "user unknown" or "domain not found" errors occur). To eliminate the chance of including these known invalid email addresses in future email sends, ExactTarget recommends updating your internal database appropriately as well as uploading these addresses into your All Subscribers list with a status of Unsubscribed.

    To learn more about Hard Bounces, see our Bounce Mail Management System Guide.

    Please note that after you complete the first procedure, the system outputs a CSV file that you will need to re-import into the system.

    How to Create a List of Hard Bounced Email Addresses

    1. Click the Tracking tab.
    2. Click the job for which you wish to view tracking.
    3. Click on the link to the right of Hard Bounce. This opens a list of the hard bounced subscribers from your chosen campaign.
    4. Click on the Export icon in the upper left corner.
      • For Export Type choose comma separated value (.csv).
      • Choose your preferred delivery method
    5. Click on the Finish button.
      The system will deliver a CSV file of your hard bounced subscribers using the delivery method you chose. 

    How to Update Hard Bounced Subscribers

    Note: This procedure begins outside the ExactTarget application and in your spreadsheet application.
    1. Add a column named Status to your hard bounce file. Populate this field with the word Unsubscribed.
    2. Import the hard bounce file to your All subscribers list. Uploading to your All Subscribers list is critical to avoid future list creation with invalid addresses.
    3. Check the Update Subscriber Records checkbox in the Import Wizard.
    4. Map the fields Email Address and Status.
    5. Import your file.
    6. Spot check to ensure that subscribers have been unsubscribed appropriately.

     

     

     

     


    This page was last updated by Adam Evans on Tue, 10 Jan 2012 13:24:14 GMT.

    If you require assistance with the ExactTarget application, please contact Global Support. If you wish to send Adam direct feedback, fill out the form below:


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