This document contains conceptual and procedural information on sharing content through the Social Forward function using standard and custom icons to represent your social networks of choice.
You should be familiar with HTML and AMPscript in order to make full use of the Social Forward section.
Social Forward uses a default set of icons to represent the social networks supported within the ExactTarget application. However, you may want to alter the appearence of icons to call attention to a section, such as changing the size or color of the icon. You may also want to alter the icon to better fit the design of your email. These steps allow you to change the icons used in Social Forward in a specific message without alterting the default icons.
Follow these steps to create your email:
The following HTML code shows a standard email using content boxes to share content with a standard Facebook icon.
The Base HTML Mark-Up contains the general content in the box:
<p>Standard Facebook Icon</p>
<table cellspacing="0" cellpadding="0" align="left">
<tbody>
<tr>
<td align="right"><a href="http://example.com" conversion="false" title="" alias="">Share this link using the Facebook icon!</a></td>
</tr>
</tbody>
</table>
<p>This link takes you to Example.com.</p>
The Social Specific HTML Mark-Up contains the content specific to sharing the content in the box. Make sure the content slot name in the GetSocialPublishURL() function matches the name you gave your content slot in the Create Your Email steps.
<p><a href="%%=GetSocialPublishURL('1','StandardFacebookShare')=%%" alias="Social Forward to Facebook" title="Publish to Facebook"><img src="http://image.preview.exacttarget.com/lib/ffcf14/m/1/social_default_facebook_icon.jpg" border="0" alt="Facebook" title="Facebook"></a></p>
The following HTML code shows a standard email which uses content boxes to share content with a custom Facebook icon.
The Base HTML Mark-Up contains the general content in the box.
<p>Custom Facebook Icon</p>
<table cellspacing="0" cellpadding="0" align="left">
<tbody>
<tr>
<td align="right"><a href="http://example.com" conversion="false" title="" alias="">Share this link using the Facebook icon!</a></td>
</tr>
</tbody>
</table>
<p>This link takes you to Example.com.</p>
The Social Specific HTML Mark-Up contains the content specific to sharing the content in the box. The difference between this Mark-Up and the Standard Icon Social Specific Mark-Up is the URL specified in the img src="" tag. Make sure the content slot name in the GetSocialPublishURL() function matches the name you gave your content slot in the Create Your Email steps.
<p><a href="%%=GetSocialPublishURL('1','CustomFacebookShare')=%%" alias="Social Forward to Facebook" title="Publish to Facebook"><img src="http://image.preview.exacttarget.com/lib/ff66157875/m/1/facebook-alt.png" border="0" alt="Facebook" title="Facebook"></a></p>