 |
You are not logged in. Log in |
 |
Social ForwardFrom $1Table of contents
ExactTarget's Social Forward feature enables email recipients to share content from ExactTarget emails with other users via their preferred social network. You can choose the sections of the email for which you want to enable Social Forward and which networks are represented by links and images in the email itself. Social Forward also tracks any clicks from an email to a social network and the resulting page views from the URL shared by the email recipient. Social Forward supports direct linking to a specific social network or the use of a third-party service like ShareThis. Social Forward also supports international networks. Images representing the social networks are stored in your Portfolio folder under a Social sub-folder. These pictures can be altered or changed to your specifications. WARNING: Clients who currently use existing private domains must contact their ExactTarget representative before using the Social Forward feature. The landing pages used in this feature default to the standard http://social.memberemail.com domain, and ExactTarget must configure this feature to use private domains. Please contact your ExactTarget representative as soon as possible to make the necessary changes before using the Social Forward feature. PrerequisitesSocial Forward and Portfolio must be enabled on your account in order to use Social Forward. In addition, Social Forward uses AMPscript to create the links used to share content with Social Forward. You can use the ExactTarget application to create the AMPscript for you, or you can manually add the AMPscript yourself. Therefore, you should be familiar with AMPscript if you wish to manually add these links to your email. Contact your ExactTarget representative for more information. What Is Social ForwardSocial Forward creates content areas in an email message that email recipients can share to different social networks. Tags outline the information to be included in those content areas, and links to social networks in the email message allow the email recipient to click and share the information. You can determine which social networks are represented in the email in those links, and you can include multiple social networks depending on your recipients' needs. Note: The Facebook sharing functionality currently has image restrictions that may cause images to not load as intended. Facebook recommends that the thumbnail's width and height must be at least 50 pixels and shouldn't exceed 130x110 pixels. The ratio of both height divided by width and width divided by height (w/h, h/w) cannot exceed 3.0. For example, an image of 126x39 pixels will not be displayed, as the ratio of width divided by height is greater than 3.0 (126/39 = 3.23). As a result, any image included in the shared content that meets those requirements is likely to be pulled in as a sharable option. For more information, see Facebook's developer page. Note: The LinkedIn sharing functionality currently has image restrictions similar to Facebook's. For more information, see LinkedIn's developer forum. Social Forward uses links in the email to share predefined content areas, and you can use this function in a variety of situations, such as:
Note: Using Social Forward in conjunction with ShareThis requires some additional configuration. Read How to Configure ShareThis and Social Forward for more information.
Social Networks Currently SupportedThese networks are currently supported by the Social Forward feature:
You can use either the name of the social network or the numerical identifier in the GetSocialPublishURL AMPscript function. Disabling Social ForwardSocial Markup can be globally disabled for an account by contacting your ExactTarget representative and asking them to remove the feature. You can also have individual social networks added or removed. Why Use Social ForwardSocial Forward creates a streamlined process for your subscribers to share content with their friends and contacts via social networks. You can determine which content will be shared and how that content will appear in the social networks, allowing you to preserve your branding and promote a message of your choosing. Social Forward also allows you to specifically target certain social networks that might better receive your message or information. Use Cases for Social ForwardReview the documents listed below for Social Forward use cases to see how you can implement Social Forward in your emails. ExactTarget Application Emails How to Change the Default Social Network Icons in Social Forward How to Assign a CSS File from your Portfolio to Shared Content How to Share Content to Different Social Networks Dynamically in Social Forward How to Share Content Using Standard and Custom Icons with Social Forward How to Use Social Forward TagsThe ExactTarget application wraps shared content in tags that indicate which sections of the email are shared to social networks. Tags also designate the link used to share the content to those social networks. How to Wrap Content Areas with Social Forward TagsThe tags used to wrap social content are shown below: <!-- RegionStart[ socialslot:"Shared content region 1",
title:"First shared email content",
description:"This is an example of shared content",
csskey:"portfolio css 1"] -->
The first line begins the tag and names the social slot. This name is used to designate the content area when it is shared. The second line creates a title for social networks to use when identifying the shared content. The third line creates a short description that will be included in the item posted to the social network. The fourth line identifies any CSS style sheet to use for the item when it is shared to the social network. The end of the shared social content region is identified with the tag below: <!-- RegionEnd[ socialslot:"Shared content region 1"] --> The name must be the same in this tag as it is in the beginning tag. How to Share Content AreasThe ExactTarget application uses the AMPscript below to create the link: <a href="%%=GetSocialPublishURL('Social Network',' Shared content region 1')=%%" alias="Social Forward to ShareThis - SharePasteHTML" title="Publish to ShareThis"><img src="Go to your Portfolio/Social Forward Folder and copy URL for the Social Forward Icon" alt="ShareThis" border="0" title="Insert Title Here"></a>
In this example, replace the phrase Social Network with the number of the social network you wish to use and Shared content region 1 with the name of your shared social content region. You can also change the alias, alt, and titles to whatever is most appropriate for your content. Finally, place the URL for the image you want to use in the link in the img src tag. How to Share a Content Area using the Advanced Content Editor
How to Share a Content Area using the HTML Only View
How to Share a Content Area using Paste HTML and Social MarkupThe HTML code in this example shares a static piece of content from an email to Facebook. The first commented part of the pasted HTML names the content area "Shared content Region 1", and the second commented part of the pasted HTML contains the creates the Social Markup link using the GetSocialPublishURL() AMPscript function. <!-- RegionStart[ socialslot:"Shared content region 1",
title:"First shared email content",
description:"This is an example of shared content",
csskey:"portfolio css 1"] -->
<table width="100%" bgcolor="#FFFFFF" border="0" bordercolor="" cellpadding="5" cellspacing="0">
<tr>
<td style="font-family:Arial; font-size:13px">
<img src="http://example.com/images/logo.jpg"
title="logo" align="left" border="0" />
<p id="text-placeholder" style="margin-top: 0px; margin-bottom: 0px;">
This is an example of a shared content area! Please feel free to
pass on this information!<br />
<br /></p>
<!-- Creates a link to share this content with Facebook -->
<a href="%%=GetSocialPublishURL('Facebook','Shared content region 1')=%%"
alias="Social Forward to Facebook"
title="Publish to Facebook">
<img
src="http://images.members.exacttarget.com/lib/ffcf14/m/1/social_default_facebook_icon.jpg"
alt="Facebook"
title="Facebook"
border="0">
</a>
</td>
</tr>
</table>
<!-- RegionEnd[ socialslot:"Shared content region 1"] -->
How to Share a Content Area using Paste HTML, AMPscript, and Social MarkupThe HTML code in this example shares a dynamic piece of content from an email to Facebook. The first commented part of the pasted HTML names the content area "Shared content Region 1", and the second commented part of the pasted HTML contains the creates the Social Markup link using the GetSocialPublishURL() AMPscript function. The AMPscript inside of the table refers to a data extension called Offers, and it pulls the content for each subscriber based on the subscriber key contained in the CustomerID column of the Offers data extensions. The content shared by the subscriber remains the static content and doesn't change, no matter who opens the shared content. <!-- RegionStart[ socialslot:"Shared content region 1",
title:"First shared email content",
description:"This is the first test of ExactTarget's social forwarding",
csskey:"portfolio css 1"] -->
<table width="100%" bgcolor="#FFFFFF" border="0" bordercolor="" cellpadding="5" cellspacing="0">
<tr>
<td style="font-family:Arial; font-size:13px">
%%[ var @row, @rows, @cnt
set @rows = LookupRows("Offers","CustomerID",_subscriberkey)
for (var @cnt = 0 to RowCount(@rows)) do
]%%
%%=Field("Description",Row(@rows,@cnt))=%%
<br /></p>
%%[ next @cnt ]%%
<!-- Creates a link to share this content with Facebook -->
<a href="%%=GetSocialPublishURL('Facebook','Shared content region 1')=%%"
alias="Social Forward to Facebook"
title="Publish to Facebook">
<img
src="http://images.members.exacttarget.com/lib/ffcf14/m/1/social_default_facebook_icon.jpg"
alt="Facebook"
title="Facebook"
border="0">
</a>
</td>
</tr>
</table>
<!-- RegionEnd[ socialslot:"Shared content region 1"] -
How to Share an Email using Paste HTML and Social MarkupThe HTML code in this example shares the content of an email to Facebook. The first commented part of the pasted HTML names the email "Shared content Region 1", and the second commented part of the pasted HTML contains the creates the Social Markup link using the GetSocialPublishURL() AMPscript function. In this case, the Social Markup link refers to the aggregator ShareThis. <html>
<head>
<title></title>
</head>
<body>
<table>
<tr>
<td>
To view this email as a web page, click <a href=
"%%view_email_url%%">here.</a>
<!-- RegionStart[ socialslot:"Shared content region 1",
title:"email",
description:"The monthly hot offers newsletter for Company X.",
csskey:"companyx"] -->
<table width="100%">
<tr>
<td>This is a great newsletter!!!<br />
<!-- Creates a link to share this content with ShareThis -->
<a href="%%=GetSocialPublishURL('ShareThis','Shared content region 1','_stid','publisherID')=%%"
alias="Social Forward to ShareThis - email"
title="Publish to ShareThis">
<img
src="http://images.members.exacttarget.com/lib/ffcf14/m/1/social_default_facebook_icon.jpg"
alt="ShareThis"
title="ShareThis" border="0" /> ShareThis</a> using Facebook, email and more.
</td>
</tr>
</table>
<!-- RegionEnd[ socialslot:"Shared content region 1"] -->
<table cellpadding="2" cellspacing="0" width="600" id="Table5" border=
"0">
<tr>
<td><font face="verdana" size="1" color="#444444">This email was
sent to: %%emailaddr%%<br />
<br />
<b>Email Sent By:</b> %%Member_Busname%%<br />
%%Member_Addr%% %%Member_City%%, %%Member_State%%,
%%Member_PostalCode%%, %%Member_Country%%<br />
<br /></font></td>
</tr>
</table>
</td>
</tr>
</table>
</body>
</html>
How to Share an Email using Paste HTML Templates and Social MarkupThe HTML code in this example creates an email with three separate content areas, each one defined by the "@@ContentArea" lines. The first commented part of the HTML email names the email "Shared content Region 1", and the second commented part of the pasted HTML contains the creates the Social Markup link using the GetSocialPublishURL() AMPscript function. In this case, the Social Markup link refers to the aggregator ShareThis. <html>
<head>
<title></title>
</head>
<body>
<table>
<tr>
<td>
To view this email as a web page, click <a href=
"%%view_email_url%%">here.</a>
<!-- RegionStart[ socialslot:"Shared content region 1",
title:"email",
description:"The monthly hot offers newsletter for Northern Trail Outfitters.",
csskey:"northerntrail"] -->
<table width="100%">
<tr>
<td>
@@ContentArea
@@ContentArea
@@ContentArea
<!-- Creates a link to share this content with ShareThis -->
<a href="%%=GetSocialPublishURL('ShareThis','Shared content region 1','_stid','publisherID')=%%"
alias="Social Forward to ShareThis - email"
title="Publish to ShareThis">
<img
src="http://images.members.exacttarget.com/lib/ffcf14/m/1/social_default_facebook_icon.jpg"
alt="ShareThis"
title="ShareThis" border="0" /> ShareThis</a> using Facebook, email and more.
</td>
</tr>
</table>
<!-- RegionEnd[ socialslot:"Shared content region 1"] -->
<table cellpadding="2" cellspacing="0" width="600" id="Table5" border=
"0">
<tr>
<td><font face="verdana" size="1" color="#444444">This email was
sent to: %%emailaddr%%<br />
<br />
<b>Email Sent By:</b> %%Member_Busname%%<br />
%%Member_Addr%% %%Member_City%%, %%Member_State%%,
%%Member_PostalCode%%, %%Member_Country%%<br />
<br /></font></td>
</tr>
</table>
</td>
</tr>
</table>
</body>
</html>
How to Track Social Forward ActivitiesClicks from an email to either a social network or an aggregator like ShareThis are displayed in the standard ExactTarget tracking information. Use a query activity to view the raw data of how shared content is viewed and forwarded once that content is already on a social network. You can find sample tracking queries at Appendix: Sample Tracking Queries for Social Forward. How to Configure ShareThis and Social ForwardIf you share Social Forward content via ShareThis, you must get some additional information from your ShareThis account in order to properly share your content. Follow these steps to properly set up your ShareThis account for use with Social Forward:
This page was last updated by Adam Evans on Tue, 11 Oct 2011 12:48:00 GMT. If you require assistance with the ExactTarget application, please contact Global Support. If you wish to send Adam direct feedback, fill out the form below:
Tags: (Edit tags)
Files (2)
Comments (0)You must login to post a comment. |
|||||||||||||||||||||||||||||||||||||||||||||||||||
Powered by MindTouch 2010 |
||||||||||||||||||||||||||||||||||||||||||||||||||||
