Triggered Sends Tracking Report

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Developer Documentation

What Is the Triggered Sends Tracking Report

The Triggered Sends Tracking Report contains standard tracking information for a triggered send over a time period.

File:010_ExactTarget/040_Tracking/Reports/Triggered_Sends_Tracking_Report/TriggeredSendsTracking.png

The Triggered Sends Tracking Report contains a graph showing delivered and bounced emails over time, and a table with the following information:

Column	Description
Period	The time period on which the send was triggered to create the tracking information in the row of the report.
Sends	The number of sends triggered during the Period.
Deliveries	The number of sends triggered during the Period that were not bounced.
Delivery Rate	The percentage of the sends triggered during the Period that were not bounced.
Total Bounces	The number of sends triggered during the Period that bounced.
Bounce Rate	The percentage of the sends triggered during the Period that bounced.
Unique Opens	The number of sends triggered during the Period that were opened. This column counts only the first time the email was opened.
Open Rate	The percentage of the sends triggered during the Period that were opened.
Cumulative Opens	The total number of opens of sends triggered during the period. This column counts multiple opens from the same subscriber.
Unique Clicks	The number of sends triggered during the Period that were clicked. This column counts only the first time the email was clicked.
Click Rate	The percentage of the sends triggered during the Period that were clicked.
Cumulative Click	The total number of clicks of sends triggered during the period. This column counts multiple clicks from the same subscriber.
Unique Unsubscribes	The number of sends triggered during the Period that resulted in an unsubscribe. This column counts only the first time the email was unsubscribed from.
Unsubscribe Rate	The percentage of the sends triggered during the Period that resulted in an unsubscribe.
Cumulative Unsubscribe	The total number of unsubscribes from sends triggered during the period. This column counts unsubscribes through multiple channels from the same subscriber. For example, if a subscriber both clicks the one-click unsubscribe link and sends a spam complaint, this value will count two unsubscribes for the triggered send.

Why Run the Triggered Sends Tracking Report

Run the Triggered Sends Tracking Report to analyze tracking data for a triggered send. You can use this report to determine the effectiveness of a triggered send in producing opens and clicks and not causing unsubscribes.

How to Run the Triggered Sends Tracking Report

Use the following steps to run the report:

Click the Tracking tab in the navigation bar.
Click my reports.
Click Tracking Reports.
Click Triggered Sends Tracking.

Complete the information in the Report Parameters section:

Start Date	The first date for which information is included in the report.
End Date	The last date for which information is included in the report.
Date Range	This field is available only if you are using a report activity. Valid values include: Custom Date Range Provides fields to specify a static date range. These are the same fields that appear if you are not using a report activity to run the report. Start Date The earliest date for which to include information in the report. End Date The latest date for which to include information in the report. Previous Time Period Provides a field to select the time period over which to run the report. The period is relative to when the report runs.
Triggered Send ID	The triggered send that is analyzed in the report.
Period	The time interval into which the report data is grouped. Valid values include Day Week Month Year
Time Zone	The timezone in which you wish the results of the report to appear
Date Format	The format in which dates appear in the report

Complete the information in the Report Results Delivery section. If you choose to send as an email, separate multiple email addresses with a semi-colon, but note the field has a 100 character limit.
Complete the information in the Result File Format section.
Complete the information in the Run the Report section.
Click Submit.

This page was last updated by Adam Evans on Thu, 02 Feb 2012 16:00:56 GMT.

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