Subscriber Most Recent Activity Report

What Is the Subscriber Most Recent Activity Report

The Subscriber Most Recent Activity Report shows the date and time of the last open or click for subscribers.

File:Reports/Subscriber_Most_Recent_Activity_Report/SubscriberMostRecentActivity.png

The Subscriber Most Recent Activity Report contains the following information: 

Column Description
Email Address The email address of the subscriber.
Last Open Time The date and time that the subscriber last opened an email that you sent.
Last Click Time The date and time that the subscriber last clicked an email that you sent.

Why Run the Subscriber Most Recent Activity Report

Run the Subscriber Most Recent Activity Report to find the last time that each subscriber responded to one of your emails.

How to Run the Subscriber Most Recent Activity Report

Use the following steps to run the report:

  1. Click the Tracking tab in the navigation bar.
  2. Click my reports.
  3. Click Subscriber Reports.
  4. Click Subscriber Most Recent Activity.
  5. Complete the information in the Report Parameters section:
  6. Start Date The first date for which information is included in the report.
    End Date The last date for which information is included in the report.
    Date Range

    This field is available only if you are using a report activity. Valid values include:

    • Custom Date Range Provides fields to specify a static date range. These are the same fields that appear if you are not using a report activity to run the report.
      • Start Date The earliest date for which to include information in the report.
      • End Date The latest date for which to include information in the report.
    • Previous Time Period Provides a field to select the time period over which to run the report. The period is relative to when the report runs.
    Exclude Single Sends Determines whether the report includes information for single sends-a special kind of send that can be initiated only by an API call.
    Time Zone The timezone in which you wish the results of the report to appear
    Date Format The format in which dates appear in the report
  7. Complete the information in the Report Results Delivery section.
  8. Complete the information in the Result File Format section.
  9. Complete the information in the Run the Report section.
  10. Click Submit.

 


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