Subscriber Most Recent Activity Report

Recent pages

Documentation Wiki

Advanced Search

ExactTarget
- Getting Started
- Content
- Subscribers
- Tracking
  - Data Extract
  - Reports
    - Account Send Summary Report
    - Attribute by Tracking Event Report
    - Conversion Tracking Statistics Report
    - Email Performance by Domain Report
    - Email Performance by List Report
    - Email Performance for All Domains Report
    - Email Performance Over Time Report
    - Email Send Report
    - Email Sends by User Report
    - Forwarding Activity Details Report
    - Impression Tracking by Job Report
    - Impression Tracking for Triggered Sends Report
    - List Demographics Report
    - List Performance Over Time Report
    - List Size Over Time Report
    - Microsite Tracking Report
    - Recent Email Sending Summary Report
    - Region Performance for Triggered Sends Over Time Report
    - Region Performance Over Time Report
    - Response Trend Analysis for an Email Send Report
    - Spam Complaints Over Time Report
    - Subscriber Engagement Report
    - Subscriber Most Recent Activity Report
    - Subscribers Not Sent To Report
    - Triggered Sends Tracking Report
    - Unengaged Subscribers for a List Report
  - Tracking
- Interactions
- A/B Testing
- Inbox Tools
- Admin
- Enterprise
- Solution Guides
- System Guides
- Integrations
- Resources

CoTweet

Developer Documentation

What Is the Subscriber Most Recent Activity Report

The Subscriber Most Recent Activity report shows the date and time of a subscriber's last open or click.

File:010_ExactTarget/040_Tracking/Reports/Subscriber_Most_Recent_Activity_Report/SubscriberMostRecentActivity.png

The Subscriber Most Recent Activity report contains the following information:

Column

Description

Email Address

The email address of the subscriber.

Last Open Time

The date and time that the subscriber last opened an email that you sent.

Last Click Time

The date and time that the subscriber last clicked an email that you sent.

How to Run the Subscriber Most Recent Activity Report

Use the following steps to run the report:

Click the Tracking tab in the navigation bar.

Click my reports.

Click Subscriber Reports.

Click Subscriber Most Recent Activity.

Complete the information in the Report Parameters section:

Start Date	The first date for which information is included in the report.
End Date	The last date for which information is included in the report.
Date Range	This field is available only if you are using a report activity. Valid values include: Custom Date Range Provides fields to specify a static date range. These are the same fields that appear if you are not using a report activity to run the report. Start Date The earliest date for which to include information in the report. End Date The latest date for which to include information in the report. Previous Time Period Provides a field to select the time period over which to run the report. The period is relative to when the report runs.
Exclude Single Sends	Determines whether the report includes information for single sends-a special kind of send that can be initiated only by an API call.
Time Zone	The time zone in which you wish the results of the report to appear
Date Format	The format in which dates appear in the report

Complete the information in the Report Results Delivery section. If you choose to send as an email, separate multiple email addresses with a semi-colon, but note the field has a 100 character limit.

Complete the information in the Result File Format section.

Complete the information in the Run the Report section.

Click Submit.