What Is Region Performance Over Time Report
The Region Performance Over Time Report shows how a single section of content performs over a period of time across multiple jobs.
You must be an administrator to run this report.
The Region Performance Over Time report contains the following information:
| Column | Description |
|---|---|
| Performance by Link in Region | The region the report is tracking |
| Link Alias/URL | The link in the region that is being tracked. You specify the Link Alias when you create the link in the email. The URL will only appear if you don't specify a link alias. |
| Job ID | The ID of the email send |
| Send Date | The date and time the email was sent |
| Impressions Sent | The number of links that were sent in an email send using dynamic content |
| Unique Clicks | The number of recipients who clicked on the link |
| Total Clicks | The total number of clicks on the link. Multiple clicks from the same subscriber are counted. |
| Click Percentage | The percentage of Unique Clicks divided by Impression Sent |
Why Run a Region Performance Over Time Report
Run a Region Performance Over Time Report when you want to see how a specific link is performing over a certain period of time. Only emails that contain dynamic content or were generated by AMPscript can be tracked in this report.
For example, Northern Trails sent out the same Christmas offer four times in December. They wanted to track how the same link performed in all four emails. They ran a Region Performance Over Time report and saw how the link performed in each individual email as well as its overall performance.
How to Run a Region Performance Over Time Report
To run a Region Performance Over Time report, follow these steps:
- Click the Tracking tab.
- Click my reports.
- Click Tracking Reports
- Click Region Performance Over Time.
- Complete the information in the Report Parameters section:
- Complete the information in the Report Results Delivery section.
- Complete the information in the Result File Format section.
- Complete the information in the Run the Report section.
- Click Submit.
| Start Date | Recording begins at midnight of the start date you select. |
|---|---|
| End Date | Recording ends at 11:59 p.m. of the end date you select. |
| Region Name | This field will automatically populate with the areas of dynamic content included in the email you are tracking. Simply select the area for which you wish to see tracking. |
| Time Zone | The timezone in which you wish the results of the report to appear |
| Date Format | The format in which dates appear in the report |
This page was last updated by Adam Evans.
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