What Is the Recent Email Sending Summary Report
The Recent Email Sending Summary Report contains summary information about your email sends in the date range you specify. You can include or exclude single sends, which are a special kind of send that can by submitted only through the API.
The Recent Email Sending Summary Report contains a table with the following information:
| Column | Description |
| Job ID | The Email Send ID |
| Name | The name of the email content sent in the email send. |
| Subject | The subject line of the email send. |
| Send Start Time | The date and time the email send started |
| Send Complete Time | The date and time the email send completed |
| Emails Sent | The number of emails included in the email send |
| Emails Delivered | The number of emails that were not returned as undeliverable. Calculated by subtracting the Undeliverable value from the Emails Sent value. |
| Undeliverable | The number of emails that bounced. |
| Survey Responses | The number of survey responses from the email send. |
| Total Click Throughs | The number of link clicks resulting from the email send. This number includes multiple clicks by the same subscriber. |
| Unique Click Throughs | The number of emails in the email send that were clicked. The number includes a click by each subscriber only once. |
| Unique Emails Opened | The number of emails in the email send that were opened. This number includes each email only once per subscriber. |
| Unsubscribes | The number of emails in the email send that were unsubscribed from. |
| FTAF Forwarders | The number of subscribers in the email send who forwarded the email at least once. |
| FTAF Recipients | The number of recipients who received the forwarded email. |
| FTAF Subscribers | The number of recipients who subscribed to a list in response to receiving a forwarded email. |
| Open Rate | The percentage of Emails Delivered that were Emails Opened. |
| Deliverability Rate | The percentage of Emails Delivered that were Emails Delivered. |
| Bounce Rate | The percentage of Emails Delivered that were Emails Bounced. |
| Unsubscribe Rate | The percentage of Emails Delivered that were Unsubscribes. |
| Unique Click Through Rate | The percentage of Emails Delivered that resulted in Unique Click Throughs. |
| Unique Complaints | The number of compliants the email send received. This number includes one complaints per subscriber. |
| Cumulative Complaints | The total number of spam complaints the email send received. If one subscriber sent more than one complaint, that number is included here. |
Why Run the Recent Email Sending Summary Report
Run the Recent Email Sending Summary Report to see a summary of your account activity over a recent period of time. You might review this report as part of your corporate benchmarking initiatives. You also might use this report to confirm that your jobs were completed successfully.
How to Run the Recent Email Sending Summary Report
Use the following steps to run the report:
- Click the Tracking tab in the navigation bar.
- Click my reports.
- Click Tracking Reports.
- Click Recent Email Sending Summary.
- Complete the information in the Report Parameters section:
| Start Date | The earliest date for which to include information in the report. |
| End Date | The latest date for which to include information in the report. |
| Date Range | This field is available only if you are using a report activity. Valid values include: - Custom Date Range Provides fields to specify a static date range. These are the same fields that appear if you are not using a report activity to run the report.
- Start Date The earliest date for which to include information in the report.
- End Date The latest date for which to include information in the report.
- Previous Time Period Provides a field to select the time period over which to run the report. The period is relative to when the report runs.
|
| Exclude Single Sends | Determines whether the report includes information for single sends-a special kind of send that can be initiated only by an API call. |
| Time Zone | The timezone in which you wish the results of the report to appear |
| Date Format | The format in which dates appear in the report |
- Complete the information in the Report Results Delivery section. If you choose to send as an email, separate multiple email addresses with a semi-colon, but note the field has a 100 character limit.
- Complete the information in the Result File Format section.
- Complete the information in the Run the Report section.
- Click Submit.
This page was last updated by Adam Evans on Tue, 13 Dec 2011 21:09:24 GMT.
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