List Size Over Time Report

What Is the List Size Over Time Report

The List Size Over Time Report displays the size of a given list over a period of time. It tracks both the total number of subscribers on the list as well as the email status of these subscribers (unsubscribed, undeliverable, etc). This report functions better over longer periods of time, so use the report to measure list growth over periods of 1 month or longer. Shorter time spans may reflect inconsistent results due to the smaller time frame.

Note: A subscriber may rarely move in and out of Bounced and Held statuses. For example, if a full inbox causes a message to bounce but a later attempt to send is successful, or if a held subscribers clicks a link in an old email. If this happens, the Bounced and Held values for a time period can change over time.

File:Reports/List_Size_Over_Time_Report/ListSizeOverTime.png

The List Size Over Time Report contains a table and a graph to illustrate the data on the report. The table contains the following information:

Column Description
Month This column divides the time period of the report into months.
Subscriber Count The number of subscribers on the list during the Month.
Subscriber Count Added The number of subscribers added to the list in during the Month.
Subscriber Count Bounced The number of subscribers in Bounced status during the Month.
Subscriber Count Held The number of subscribers held on this list during the Month.
Subscriber Count Unsubscribed The number of subscribers unsubscribed from this list during the Month.

Why Run the List Size Over Time Report 

 Run the List Growth Over Time Report to evaluate the performance of a list over time.

How to Run the List Size Over Time Report

 Use the following steps to run the report:

  1. Click the Tracking tab in the navigation bar.
  2. Click my reports.
  3. Click Subscriber Reports.
  4. Click List Size Over Time.
  5. Complete the information in the Report Parameters section:
    Start Date The first date for which information is included in the report.
    End Date The last date for which information is included in the report.
    Date Range

    This field is available only if you are using a report activity. Valid values include:

    • Custom Date Range Provides fields to specify a static date range. These are the same fields that appear if you are not using a report activity to run the report.
      • Start Date The earliest date for which to include information in the report.
      • End Date The latest date for which to include information in the report.
    • Previous Time Period Provides a field to select the time period over which to run the report. The period is relative to when the report runs.
    Exclude Single Sends Determines whether the report includes information for single sends-a special kind of send that can be initiated only by an API call.
    List The list whose performance is analyzed by the report. You can only select lists that were sent to between the start date and end date.
    Time Zone The timezone in which you wish the results of the report to appear
    Date Format The format in which dates appear in the report
  6. Complete the information in the Report Results Delivery section.
  7. Complete the information in the Result File Format section.
  8. Complete the information in the Run the Report section.
  9. Click Submit

This page was last updated by Adam Evans

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