What Is the List Performance Over Time Report
The List Performance Over Time report provides statistics for all sends to a list during a specified time period.
The List Performance Over Time report contains a table and a graph to illustrate the data on the report. The table contains the following information:
| Column | Description |
| Email Name | The name of the email that was sent to this list at the Date and Time Sent. |
| Date and Time Sent | The date and time that the email identified in the Email Name column was sent to this list. |
| Send Count | The total number of emails that were included in the send to the list. |
| Delivered | The total number of emails that were not undeliverable that were included in the sent to the list. |
| Unique Opens | The total number of emails that were included in the send to the list that were opened. Each email can be counted only once. |
| Unique Clicks | The total number of emails that were included in the send to the list that were clicked. Each email can be counted only once. |
| Unsubscribes | The total number of emails included in the send to the list that was unsubscribed from. |
Why Run the List Performance Over Time Report
Run the List Performance Over Time report to analyze the success of a list over time. You might use this report to evaluate when a previously effective list is no longer effective.
How to Run the List Performance Over Time Report
Use the following steps to run the report:
- Click the Tracking tab in the navigation bar.
- Click my reports.
- Click Subscriber Reports.
- Click List Performance Over Time.
- Complete the information in the Report Parameters section:
| Start Date | The first date for which information is included in the report. |
| End Date | The last date for which information is included in the report. |
| Date Range | This field is available only if you are using a report activity. Valid values include: - Custom Date Range Provides fields to specify a static date range. These are the same fields that appear if you are not using a report activity to run the report.
- Start Date The earliest date for which to include information in the report.
- End Date The latest date for which to include information in the report.
- Previous Time Period Provides a field to select the time period over which to run the report. The period is relative to when the report runs.
|
| Exclude Single Sends | Determines whether the report includes information for single sends-a special kind of send that can be initiated only by an API call. |
| List | The list whose performance is analyzed by the report. You can only select lists that were sent to between the start date and end date. |
| Time Zone | The time zone in which you wish the results of the report to appear |
| Date Format | The format in which dates appear in the report |
- Complete the information in the Report Results Delivery section. If you choose to send as an email, separate multiple email addresses with a semi-colon, but note the field has a 100 character limit.
- Complete the information in the Result File Format section.
- Complete the information in the Run the Report section.
- Click Submit.
This page was last updated by Adam Evans on Tue, 02 Aug 2011 12:15:00 GMT.
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