List Demographics Report

1. What Is the List Demographics Report
2. Why Run the List Demographics Report
3. How to Run the List Demographics Report

What Is the List Demographics Report

The List Demographics Report displays the status, subscription method, and domains of the subscribers on a list.

File:Reports/List_Demographics_Report/ListDemographics.png

The List Demographics Report contains graphics to show the percentage of subscribers with each status, subscription method, and domain, as well as tables with the following information:

Status, Method, or Domain Name	The status, subscription method, or email domain name being represented. Valid subscription methods include: API: Joined via the API Application: Joined via UI wizard CustomObject: Joined via a send to a data extension FTAF: Foward to a Friend Import: Joined via an file based import Move/Copy: Result of a move/copy in UI SalesForce: Joined via Salesforce Segmentation: Joined by being segmented onto a list WebCollect: Joined via WebCollect Unspecified: Unspecified join
Count	The number of subscribers with the status, subscription method, or email domain name.
Percent	The percentage of subscribers with the status, subscription method, or email domain name.

Status, Method, or Domain Name

The status, subscription method, or email domain name being represented. Valid subscription methods include:

API: Joined via the API
Application: Joined via UI wizard
CustomObject: Joined via a send to a data extension
FTAF: Foward to a Friend
Import: Joined via an file based import
Move/Copy: Result of a move/copy in UI
SalesForce: Joined via Salesforce
Segmentation: Joined by being segmented onto a list
WebCollect: Joined via WebCollect
Unspecified: Unspecified join

Count

The number of subscribers with the status, subscription method, or email domain name.

Percent

The percentage of subscribers with the status, subscription method, or email domain name.

Why Run the List Demographics Report

Run the List Demographics Report to analyze the composition of an email list. You could use this list to see what percentage of your subscribers are using a certain domain.

How to Run the List Demographics Report

Use the following steps to run the report:

Click the Tracking tab in the navigation bar.
Click my reports.
Click Subscriber Reports.
Click List Demographics.

Complete the information in the Report Parameters section:

List	The list whose performance is analyzed by the report.
Time Zone	The timezone in which you wish the results of the report to appear
Date Format	The format in which dates appear in the report