Impression Tracking for Triggered Sends Report

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    This section provides conceptual and procedural information regarding the Impression Tracking for Triggered Sends report.

    What Is Impression Tracking for Triggered Sends

    The Impression Tracking for Triggered Sends reportshows the performance of impression regions in emails that were sent over a set period of time. The report shows the number of times the content area was sent as part of a job (i.e., number of impressions) and the link performance for links found within the impression region. This report also contains the overview tracking summary for the whole triggered send for the date period selected. Only emails that use dynamic content or AMPscript can be tracked using this report.

    You must be set up as an administrator to run this report.

    File:010_ExactTarget/040_Tracking/Reports/Impression_Tracking_for_Triggered_Sends_Report/ImpressionTrackingforTriggeredSends.png

    The Impression Tracking for Triggered Sends reportessentially shows two reports combined into one. The Send Summary section of the report shows overview tracking information while the Impression Tracking Details section lists the different areas of the report that contained impression tracking and contains data for each area.

    The Send Summary report contains the following information:

    Job Summary
    Column Description
    Event The occurrence being tracked
    Unique The number of unique (one-time) occurrences for every event listed. For example, if the Delivered field shows "4", it means that four triggered emails were delivered during the report period.
    Total The total number of occurrences
    Percentage The percentage of the event to the total number of delivered emails for the report period

    The Impression Tracking Details section contains the following information:

    Impression Tracking Details
    Column Description
    Region Name Displays the name of the impression region that you are tracking
    Link Name The name of the linked image or text
    Impressions Sent The number of impression regions that were sent  
    Unique Clicks The number of unique (initial) clicks a link receives
    Total Clicks The total number of clicks a link receives
    Region CTR (Click Through to Read The percentage of unique clicks as compared to the number of impressions sent

    Why Run an Impression Tracking for Triggered Sends Report

    Run an Impression Tracking for Triggered Sends reportwhen you want to see the tracking information for emails with impression tracking that were triggered sends. 

    How to Run an Impression by Tracking Report 

    Use the following procedure to run an Impression Tracking for Triggered Sends report:

    1. Click the Tracking tab.
    2. Click my reports.
    3. Click Tracking Reports.
    4. Click Impression Tracking for Triggered Sends.
    5. Complete the information in the Report Parameters section:
      Email Send Area where you select the email send that you'd like to track
      Time Zone The time zone in which you wish the results of the report to appear
      Date Format The format in which dates appear in the report
    6. Complete the information in the Report Results Delivery section. If you choose to send as an email, separate multiple email addresses with a semi-colon, but note the field has a 100 character limit. 
    7. Complete the information in the Result File Format section.
    8. Complete the information in the Run the Report section.
    9. Click Submit.

    This page was last updated by Adam Evans on Tue, 23 Aug 2011 13:31:00 GMT.

    If you require assistance with the ExactTarget application, please contact Global Support. If you wish to send Adam direct feedback, fill out the form below:


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