What Is Impression Tracking by Job Report
The Impression Tracking by Job Report shows the performance of an Impression Region for a single send (or job). The report shows the number of times the content area was sent as part of a job (i.e., number of impressions) and the link performance for links found within the impression region. This report also contains the overview tracking summary for the send. Only emails that use dynamic content or AMPscript can be tracked using these reports.
You must be set up as an administrator to run this report.
The Impression Tracking by Job Report essentially shows two reports combined into one. The Job Summary section of the report shows overview tracking information while the Impression Tracking Details section lists the different areas of the report that contained impression tracking and contains data for each area.
The Job Summary report contains the following information:
| Job Summary | |
|---|---|
| Column | Description |
| Event | The occurence being tracked |
| Unique | The number of unique (one-time) occurrences per the link in the impression region |
| Total | The total number of occurrences |
| Percentage | The percentage of Unique Clicks divided by Impression Sent for that region |
The Impression Tracking Details section contains the following information:
| Impression Tracking Details | |
|---|---|
| Column | Description |
| Region Name | Displays the name of the impression region that you are tracking |
| Link Name | The name of the linked image or text |
| Impressions Sent | The number of impression regions that were sent |
| Unique Clicks | The number of unique (initial) clicks a link receives |
| Total Clicks | The total number of clicks a link receives |
| Region CTR (Click Through to Read | The percentage of unique clicks as compared to the number of impressions sent |
Why Run an Impression Tracking by Job Report
Run an Impression Tracking by Job report when you want to see the tracking information for a single email or job with impression tracking.
How to Run an Impression by Tracking Report
Use the following procedure to run an Impression by Tracking Report:
| Email Send | Area where you select the email send that you'd like to track |
|---|---|
| Time Zone | The timezone in which you wish the results of the report to appear |
| Date Format | The format in which dates appear in the report |
- Click the Tracking tab.
- Click my reports.
- Click Tracking Reports.
- Click Impression Tracking by Job.
- Complete the information in the Report Parameters section:
- Complete the information in the Report Results Delivery section.
- Complete the information in the Result File Format section.
- Complete the information in the Run the Report section.
- Click Submit.
This page was last updated by Adam Evans.
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