The Forwarding Activity Details Report contains a list of emails that were forwarded using the Forward-to-a-Friend feature during a time period that you specify. The report indicates whether the person who received the forwarded message subscribed to the list, as well as comments that the subscriber included in the forward-to-a-friend message.

The Forward Activity Details Report contains a table with the following information:
| Column | Description |
|---|---|
| Forwarding Subscriber | The subscriber who forwarded the emailo using the forward-to-a-Friend feature. |
| New Subscriber | If the person who received the forwarded email subscribed to the list as a result, the email address appears in this column. |
| Time Forwarded | The date and time the subscriber forwarded the message. |
| Comments | The comments the subscriber included when forwarding the email using the Forward-to-a-Friend feature. |
Run the Forwarding Activity Details Report to analyze forwarding activity for your email sends. You might use this report to enable providing incentives to subscribers whose forwarded emails result in new subscribers. You might also use this report to do qualitative analysis on your email sends by gauging the tone of the comments.
Use the following steps to run the report:
| Email Send | The email send to analyze with the report. |
|---|---|
| Time Zone | The timezone in which you wish the results of the report to appear |
| Date Format | The format in which dates appear in the report |