Forwarding Activity Details Report

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Developer Documentation

What Is the Forwarding Activity Details Report

The Forwarding Activity Details report contains a list of emails that were forwarded using the Forward-to-a-Friend feature during a time period that you specify. The report indicates whether the person who received the forwarded message subscribed to the list, as well as comments that the subscriber included in the forward-to-a-friend message.

File:010_ExactTarget/040_Tracking/Reports/Forwarding_Activity_Details_Report/ForwardingActivityDetails.png

The Forward Activity Details report contains a table with the following information:

Column

Description

Forwarding Subscriber

The subscriber who forwarded the email using the forward-to-a-Friend feature.

New Subscriber

If the person who received the forwarded email subscribed to the list as a result, the email address appears in this column.

Time Forwarded

The date and time the subscriber forwarded the message.

Comments

The comments the subscriber included when forwarding the email using the Forward-to-a-Friend feature.

Why Run the Forwarding Activity Details Report

Run the Forwarding Activity Details report to analyze forwarding activity for your email sends. You might use this report to enable providing incentives to subscribers whose forwarded emails result in new subscribers. You might also use this report to do qualitative analysis on your email sends by gaging the tone of the comments.

How to Run the Forwarding Activity Details Report

Use the following steps to run the report:

Click the Tracking tab in the navigation bar.

Click my reports.

Click Tracking Reports.

Click Forwarding Activity Details.

Complete the information in the Report Parameters section:

Email Send	The email send to analyze with the report.
Time Zone	The time zone in which you wish the results of the report to appear
Date Format	The format in which dates appear in the report

Complete the information in the Report Results Delivery section. If you choose to send as an email, separate multiple email addresses with a semi-colon, but note the field has a 100 character limit.

Complete the information in the Result File Format section.

Complete the information in the Run the Report section.

Click Submit.