Email Performance by List Report

What Is the Email Performance by List Report

The Email Performance by List Report provides statistics for each of your subscriber lists that received the email, for a single email send during a specified time period.

File:Reports/Email_Performance_by_List_Report/EmailPerformanceByList.png

The Email Performance by List Report contains graphics to illustrate Emails Sent by List, Open Rate by List, Bounce Rate by List, and Click Through Rate by List. The report also contains a table with the following information:

Column Description
List Name The name of the list used in the email send.
Send Count The total number of emails that were sent to the list.
% of Total Send The percentage of the total number of emails that were sent to the list.
Bounce Rate The bounce rate for emails sent to the list.
Open Rate The open rate for emails sent to the list.
Click Through Rate The click-through rate for emails sent to the list.
Unsubscribe Rate The unsubscribe rate for emails sent to the list.

Why Run the Email Performance by List Report 

Run the Email Performance by List Report to analyze which lists responded most favorably to a particular email send. You might use this analysis to target certain lists with particular types of email campaigns.

How To Run the Email Performance by List Report

Use the following steps to run the report:

  1. Click the Tracking tab in the navigation bar.
  2. Click my reports.
  3. Click Email Reports.
  4. Click Email Performance by List.
  5. Complete the information in the Report Parameters section:
    Start Date The first date for which information is included in the report.
    End Date The last date for which information is included in the report.
    Email Send The email send to analyze with the report. You can select only email sends that occurred between the start date and the end date.
    Time Zone The timezone in which you wish the results of the report to appear
    Date Format The format in which dates appear in the report
  6. Complete the information in the Report Results Delivery section.
  7. Complete the information in the Result File Format section.
  8. Complete the information in the Run the Report section.
  9. Click Submit.

 


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