Email Performance Over Time Report

1. What Is the Email Performance Over Time Report
2. Why Run the Email Performance Over Time Report
3. How to Run the Email Performance Over Time Report

What Is the Email Performance Over Time Report

The Email Performance Over Time Report provides statistics for all sends of a single email during a specified time period.

File:Reports/Email_Performance_Over_Time_Report/Performance-By-Sends.JPG

The Email Performance Over Time Report contains graphics to illustrate Overall Performance, Links Performance, and Performance by Sends. The report also contains a table with the following information:

Column	Description
Date and Time Sent	The date and time of the email send.
Send Count	The total number of emails included in the email send.
Delivered	The number of emails included int he email send that were not undeliverable.
Undeliverable	The number of emails included in the email send that were returned undeliverable.
Unique Opens	The nuymber of emails included in the email send that were opened. Eache mail can be counted only once.
Unique Clicks	The number of emails included int he email send that were clicked. Each email can be counted only once.
Unsubscribes	The number of emails included in the email send that were unsubscribed from.

Why Run the Email Performance Over Time Report

Run the Email Performance Over Time Report to analyze the success of an email over time. You might use this report to evaluate when a previously effective email is no longer effective.

How to Run the Email Performance Over Time Report

Use the following steps to run the report:

Click the Tracking tab in the navigation bar.
Click my reports.
Click Email Reports.
Click Email Performance Over Time.
Complete the information in the Report Parameters section:

Email Name	The email to analyze with the report
Start Date	The first date for which information is included in the report.
End Date	The last date for which information is included in the report.
Date Range	This field is available only if you are using a report activity. Valid values include: Custom Date Range Provides fields to specify a static date range. These are the same fields that appear if you are not using a report activity to run the report. Start Date The earliest date for which to include information in the report. End Date The latest date for which to include information in the report. Previous Time Period Provides a field to select the time period over which to run the report. The period is relative to when the report runs.
Exclude Single Sends	Determines whether the report includes information for single sends--a special kind of send that can be initiated only by an API call.
Time Zone	The timezone in which you wish the results of the report to appear
Date Format	The format in which dates appear in the report