What Is the Conversion Tracking Statistics Report
The Conversion Tracking Statistics Report contains a list of conversions and their value for links across multiple sends during a time period you choose. You must have the conversion tracking feature enabled on your account to use this report.
The Conversion Tracking Statistics Report contains the following information:
| Column | Description |
|---|---|
| [Link Name] | The tracking alias of the link. |
| Email address | The email address of the subscriber whose conversion is tracked. |
| Conversion date/time | The date and time of the conversion |
| Total | The dollar amount value of the conversion. |
| Link Total | The total of the dollar amounts for the link. |
| Email Total | The total of the dollar amounts for the email send. |
| Account Total | The total of the dollar amounts for the account. |
Why Run the Conversion Tracking Statistics Report
Run the Conversion Tracking Statistics Report to compare the effectiveness of links within campaigns or the effectiveness of campaigns in number and value of conversions. For example, you could use this report to tell you whether links at the top of your email get more clicks than links at the bottom.
How to Run the Conversion Tracking Statistics Report
- Click the Tracking tab in the navigation bar.
- Click my reports.
- Click Tracking Reports.
- Click Conversion Tracking Statistics.
- Complete the information in the Report Parameters section:
Start Date The first date for which information is included in the report. End Date The last date for which information is included in the report. Date Range This field is available only if you are using a report activity. Valid values include:
- Custom Date Range Provides fields to specify a static date range. These are the same fields that appear if you are not using a report activity to run the report.
- Start Date The earliest date for which to include information in the report.
- End Date The latest date for which to include information in the report.
- Previous Time Period Provides a field to select the time period over which to run the report. The period is relative to when the report runs.
Excludes Single Sends Determines whether the report includes information for single sends-a special kind of send that can be initiated only by an API call. Child Account The account for which to run the report. You can choose your primary account or a child account in this field. Show Full URL checkbox Determines whether the full URL or the link alias of the link appears in the report. Time Zone The timezone in which you wish the results of the report to appear Date Format The format in which dates appear in the report - Custom Date Range Provides fields to specify a static date range. These are the same fields that appear if you are not using a report activity to run the report.
- Complete the information in the Report Results Delivery section.
- Complete the information in the Result File Format section.
- Complete the information in the Run the Report section.
- Click Submit.
This page was last updated by Adam Evans.
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