What Is the Attribute by Tracking Event Report
The Attribute by Tracking Event Report contains the subscriber that performed a tracking event in response to a particular send during the time period of the report. You choose a subscriber attribute to include in the report.
The Emails Sends by User Report contains a graphic showing the percentage of subscribers with each attribute value and a table with the following information:
| Column | Description |
|---|---|
| Subscriber Key | The Subscriber Key of the subscriber who performed the tracking event. If you do not use the Subscriber Key, this column contains the email address of the subscriber. |
| Tracking Activity | The tracking activity included on the account. Valid values include:
|
| Event Time | The date and time the tracking activity occurred. |
| [Attribute] | The subscriber attribute you selected. Valid selections include subscriber attributes you have defined for your account. |
| Default | The default value you defined when you created the attribute. If no default value is defined, an asterisk appears. |
Why Run the Attribute by Tracking Event Report
Run the Attribute by Tracking Event Report to analyze the behavior of subscribers related to a subscriber attribute. For example, you might use this report to evaluate the effectiveness of a campaign in generating subscriber clicks for men versus women.
How to Run the Attribute by Tracking Event Report
Use the following steps to run the report:
- Click the Tracking tab in the navigation bar.
- Click my reports.
- Click Subscriber Reports.
- Click Attribute by Tracking Event.
- Complete the information in the Report Parameters section:
Email Send The email send whose tracking events are analyzed by the report Tracking Event The tracking event(s) included in the report. Valid values include:
- All
- Bounce
- Open
- Click
- Unsubscribe
Attribute The subscriber attribute included in the report
Valid values include the subscriber attributes you have defined in your account.
Time Zone The timezone in which you wish the results of the report to appear Date Format The format in which dates appear in the report - Complete the information in the Report Results Delivery section.
- Complete the information in the Result File Format section.
- Complete the information in the Run the Report section.
- Click Submit.
This page was last updated by Adam Evans.
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