Attribute by Tracking Event Report

What Is the Attribute by Tracking Event Report

The Attribute by Tracking Event report contains the subscriber that performed a tracking event in response to a particular send during the time period of the report. You choose a subscriber attribute to include in the report, but note that the report only works with current values of the selected attribute (not with the value at the time of send). 

The Emails Sends by User report contains a graphic showing the percentage of subscribers with each attribute value and a table with the following information:

Why Run the Attribute by Tracking Event Report

Run the Attribute by Tracking Event report to analyze the behavior of subscribers related to a subscriber attribute. For example, you might use this report to evaluate the effectiveness of a campaign in generating subscriber clicks for men versus women.

How to Run the Attribute by Tracking Event Report

Use the following steps to run the report:

1. Click the Tracking tab in the navigation bar.
2. Click my reports.
3. Click Subscriber Reports.
4. Click Attribute by Tracking Event.
5. Complete the information in the Report Parameters section:

   Email Send	The email send whose tracking events are analyzed by the report
   Tracking Event	The tracking event(s) included in the report. Valid values include: All Bounce Open Click Unsubscribe
   Attribute	The subscriber attribute included in the report Valid values include the subscriber attributes you have defined in your account.
   Time Zone	The timezone in which you wish the results of the report to appear
   Date Format	The format in which dates appear in the report

6. Complete the information in the Report Results Delivery section. If you choose to send as an email, separate multiple email addresses with a semi-colon, but note the field has a 100 character limit. 
7. Complete the information in the Result File Format section.
8. Complete the information in the Run the Report section.
9. Click Submit.