Reports

Audience

This document is intended for all ExactTarget users. Some reports may not be applicable to your account.

What Is a Report

A report is a document that contains statistics or data, usually over a period of time.

You run a report from the Tracking tab in your user interface. You can run reports asynchronously, meaning that you can continue working while the report runs off-screen. Reports that you run asynchronously are delivered to your email inbox or FTP server. For some reports, you can also choose to run the report in-line and have the results appear on your screen.

You can use the Report Status and History screen to view a list of reports that have been requested in your account. This list shows the status, scheduled run time, delivery channel, and delivery details for scheduled reports in the workspace. You can resubmit reports on this list to run the report again with the same parameters.

If you use the interactions feature, you can run a report as an activity. Running a report as an activity allows you to include the report in a program to run automatically in sequence with other activities and messages. See the Activities Guide for more information.

When you run a report, you specify the following information:

• Report Parameters
• Report Results Delivery
• Results File Format
• Run the Report

Report parameters can vary depending on the report being run. See the procedure for running each report for more information. When the report parameters include a start date and an end date, you can choose to select a relative date range instead of a static date range when you run the report through a report activity. For example, you could choose to run the report for the last full Month instead of entering specific start and end dates.

Relative date ranges are defined as follows:

• The last full Week: The last Sunday-to-Saturday period that completed prior to the report running. For example, if the report runs on Tuesday, August 12, the report will include information from Sunday, August 3, through Saturday, August 9.
• The last full Month: The last calendar month that completed prior to the report running. For example, if the report runs on Tuesday, August 12, the report will include information from July 1 through July 31.
• The last full Quarter: The last standard quarter that completed prior to the report running. For example, if the report runs on Tuesday, August 12, the report will include information from April 1 through June 30.
• The last full Day: The last day that completed prior to the report running. For example, if the report runs at 2 a.m. on Tuesday, August 12, the report will include information from August 11.

Report results delivery determines how you receive the report. You can choose the following options:

• Save Report in My FTP folder: This option saves the report to your organization's private folder on the ExactTarget enhanced FTP server. You specify the name of the file so you can retrieve the report when it is complete.
• Email the Report results: This option attaches the report to an email message. You specify the email address to which to send the report, the subject line of the email, and a comment that appears in the body of the email.

Note: Some email servers block large attachments. You should select FTP delivery if the report you are running is large. You must have enhanced FTP enabled on your account to use reporting, regardless of whether you select the FTP option here.

• Display Report Results On Screen: This option runs the report while you wait and displays the report on your screen. If you select this option, you do not specify the Results File Format or Run the Report information.

Note: This option is not available for all reports. Data-intensive reports cannot be displayed on the screen as your session may time out before the report can complete.

Report File Format determines the file type the system uses for your report. You can choose the file format in which to have the report delivered. The available file formats depend on the report being run:

• Data File (.csv)
• Excel spreadsheet (.xls)
• TIFF Image (.tif)
• Adobe (.pdf)
• XML (.xml)
• Web Archive (.mht)

When to Run determines when the system begins generating the report. You can choose one of the following options:

• Run Report Immediately: The system begins generating the report when you click the Submit button. For FTP and email delivery, there is a two-minute lead time to allow system processes to prepare to run the report.
• Schedule Report to Run Later: The system begins generating the report at a future time that you specify.

The # figure represents the total number of times the link has been clicked on by subscribers. A link clicked on multiple times by a single subscriber will only be counted once.

The % figure represents the number of subscribers who clicked on this individual link divided by the total number of click-throughs.

The Net CTR ( click-through rate) represents the number of subscribers who clicked on the link divided by the number of emails delivered.