Page last modified 14:53, 22 Jan 2010 by Admin

Reports

1. About this Guide
1. 1. 1.1.1. Audience
2. Reports
1. 2.1. What Is a Report
3. Why Use Reports

About this Guide

This document provides conceptual and procedural information about the reporting functionality available in the ExactTarget user interface.

Audience

This document is intended for all ExactTarget users. Some reports may not be applicable to your account.

Reports

Reports provide you aggregated information about your subscribers, sends, and other aspects of your ExactTarget application.

You can run reports from the ExactTarget application interface. Currently, the ExactTarget AMP XML API and AMP SOAP API do not support running reports.

Click the links below to learn about specific reports:

Email Performance for All Domains Report

Response Trend Analysis for an Email Send Report

Region Performance for Triggered Sends Over Time Report

Conversion Tracking Statistics Report

List Demographics Report

Impression Tracking by Job Report

Email Send Report

List Size Over Time Report

Email Performance Over Time Report

Triggered Sends Tracking Report

Impression Tracking for Triggered Sends Report

Subscriber Engagement Report

Forwarding Activity Details Report

Subscriber Most Recent Activity Report

Recent Email Sending Summary Report

Spam Complaints Over Time Report

Email Sends by User Report

Subscribers Not Sent To Report

Email Performance by Domain Report

Region Performance Over Time Report

Attribute by Tracking Event Report

List Performance Over Time Report

Email Performance by List Report

What Is a Report

A report is a document that contains statistics or data, usually over a period of time.

You run a report from the Tracking tab in your user interface. You can run reports asynchronously, meaning that you can continue working while the report runs off-screen. Reports that you run asynchronously are delivered to your email inbox or FTP server. For some reports, you can also choose to run the report in-line and have the results appear on your screen.

You can use the Report Status and History screen to view a list of reports that have been requested in your account. This list shows the status, scheduled run time, delivery channel, and delivery details for scheduled reports in the workspace. You can resubmit reports on this list to run the report again with the same parameters.

If you use the interactions feature, you can run a report as an activity. Running a report as an activity allows you to include the report in a program to run automatically in sequence with other activities and messages. See the Activities Guide for more information.

When you run a report, you specify the following information:

Report Parameters
Report Results Delivery
Results File Format
Run the Report

Report parameters can vary depending on the report being run. See the procedure for running each report for more information. When the report parameters include a start date and an end date, you can choose to select a relative date range instead of a static date range when you run the report through a report activity. For example, you could choose to run the report for the last full Month instead of entering specific start and end dates.

Relative date ranges are defined as follows:

The last full Week: The last Sunday-to-Saturday period that completed prior to the report running. For example, if the report runs on Tuesday, August 12, the report will include information from Sunday, August 3, through Saturday, August 9.
The last full Month: The last calendar month that completed prior to the report running. For example, if the report runs on Tuesday, August 12, the report will include information from July 1 through July 31.
The last full Quarter: The last standard quarter that completed prior to the report running. For example, if the report runs on Tuesday, August 12, the report will include information from April 1 through June 30.
The last full Day: The last day that completed prior to the report running. For example, if the report runs at 2 a.m. on Tuesday, August 12, the report will include information from August 11.

Report results delivery determines how you receive the report. You can choose the following options:

Save Report in My FTP folder: This option saves the report to your organization's private folder on the ExactTarget enhanced FTP server. You specify the name of the file so you can retrieve the report when it is complete.
Email the Report results: This option attaches the report to an email message. You specify the email address to which to send the report, the subject line of the email, and a comment that appears in the body of the email.

Note: Some email servers block large attachments. You should select FTP delivery if the report you are running is large. You must have enhanced FTP enabled on your account to use reporting, regardless of whether you select the FTP option here.

Display Report Results On Screen: This option runs the report while you wait and displays the report on your screen. If you select this option, you do not specify the Results File Format or Run the Report information.

Note: This option is not available for all reports. Data-intensive reports cannot be displayed on the screen as your session may time out before the report can complete.

Report File Format determines the file type the system uses for your report. You can choose the file format in which to have the report delivered. The available file formats depend on the report being run:

Data File (.csv)
Excel spreadsheet (.xls)
TIFF Image (.tif)
Adobe (.pdf)
XML (.xml)
Web Archive (.mht)

When to Run determines when the system begins generating the report. You can choose one of the following options:

Run Report Immediately: The system begins generating the report when you click the Submit button. For FTP and email delivery, there is a two-minute lead time to allow system processes to prepare to run the report.
Schedule Report to Run Later: The system begins generating the report at a future time that you specify.

The # figure represents the total number of times the link has been clicked on by subscribers. A link clicked on multiple times by a single subscriber will only be counted once.

The % figure represents the number of subscribers who clicked on this individual link divided by the total number of click-throughs.

The Net CTR ( click-through rate) represents the number of subscribers who clicked on the link divided by the number of emails delivered.

Why Use Reports

Below is a list of all the reports and examples of why you might need to use them.

Why Run the Attribute by Tracking Event Report

Run the Attribute by Tracking Event Report to analyze the behavior of subscribers related to a subscriber attribute. For example, you might use this report to evaluate the effectiveness of a campaign in generating subscriber clicks for men versus women.

Why Run the Conversion Tracking Statistics Report

Run the Conversion Tracking Statistics Report to compare the effectiveness of links within campaigns or the effectiveness of campaigns in number and value of conversions. For example, you could use this report to tell you whether links at the top of your email get more clicks than links at the bottom.

Why Run the Email Performance by Domain Report

Run the Email Performance by Domain Report to analyze how domains responded to a particular email send. You might use this analysis to identify domains that are bouncing your email so you can begin to resolve the delivery issue.

Why Run the Email Performance by List Report

Run the Email Performance by List Report to analyze which lists responded most favorably to a particular email send. You might use this analysis to target certain lists with particular types of email campaigns.

Why Run the Email Performance for All Domains Report

Run the Email Performance by Domain Report to analyze how domains responded to a particular email send. You might use this analysis identify domains that are bouncing your email so you can begin to resolve the delivery issue.

Why Run the Email Performance Over Time Report

Run the Email Performance Over Time Report to analyze the success of an email over time. You might use this report to evaluate when a previously effective email is no longer effective.

Why Run the Email Send Report

Run the Email Send Report to see your clients' account activity. This report is often used by Agency users for billing their child accounts. Enterprise users can also use this report to view the activity of their Lock and Publish accounts.

Why Run the Email Sends by User Report

Run the Email Sends by User Report to manage the number of emails that a user sends. You might want to manage this number for corporate compliance or to manage costs.

Why Run the Email Sends by User Report

Run the Email Sends by User Report to manage the number of emails that a user sends. You might want to manage this number for corporate compliance or to manage costs.

Why Run the Forwarding Activity Details Report

Run the Forwarding Activity Details Report to analyze forwarding activity for your email sends. You might use this report to enable providing incentives to subscribers whose forwarded emails result in new subscribers. You might also use this report to do qualitative analysis on your email sends by gauging the tone of the comments.

Why Run an Impression Tracking by Job Report

Run an Impression Tracking by Job report when you want to see the tracking information for a single email or job with impression tracking.

Why Run an Impression Tracking for Triggered Sends Report

Run an Impression Tracking for Triggered Sends Report when you want to see the tracking information for emails with impression tracking that were triggered sends.

Why Run the List Demographics Report

Run the List Demographics Report to analyze the composition of an email list. You could use this list to see what percentage of your subscribers are using a certain domain.

Why Run the List Performance Over Time Report

Run the List Performance Over Time Report to analyze the success of a list over time. You might use this report to evaluate when a previously effective list is no longer effective.

Why Run the List Size Over Time Report

Run the List Growth Over Time Report to evaluate the performance of a list over time.

Why Run the Recent Email Sending Summary Report

Run the Recent Email Sending Summary Report to see a summary of your account activity over a recent period of time. You might review this report as part of your corporate benchmarking initiatives. You also might use this report to confirm that your jobs were completed successfully.

Why Run the Recent Email Sending Summary Report

Why Run a Region Performance for Triggered Sends Over Time Report

Run a Region Performance for Triggered Sends Over Time Report when you want to see how a specific link is performing over a certain period of time. Only emails that contain dynamic content or were generated by AMPscript can be tracked in this report.

For example, 12 subscribers subscribed to Northern Trails' email list in May. Northern Trails wants to track how a link in the welcome email that was sent automatically performed for all 12 subscribers. They ran a Region Performance for Triggered Sends Over Time report and saw how the link performed in each individual email as well as its overall performance.

Why Run a Region Performance Over Time Report

Run a Region Performance Over Time Report when you want to see how a specific link is performing over a certain period of time. Only emails that contain dynamic content or were generated by AMPscript can be tracked in this report.

For example, Northern Trails sent out the same Christmas offer four times in December. They wanted to track how the same link performed in all four emails. They ran a Region Performance Over Time report and saw how the link performed in each individual email as well as its overall performance.

Why Run the Response Trend Analysis for an Email Send Report

Run the Response Trend Analysis for an Email Send Report to analyze when subscribers respond to your email relative to when you send it. For example, if you want to send an announcement of an event at a specific time, you might run this report against other sends to determine how far in advance you must send the message to ensure that the majority of your subscribers open it.

Why Run the Spam Complaints Over Time Report

Run the Spam Complaints Over Time Report to evaluate your success in creating emails that subscribers want to receive. You can also run this report to help determine how clean your mailing list is.

Why Run the Subscriber Engagement Report

Run the Subscriber Engagement Report to identify your most engaged subscribers. You might want to target these subscribers for special offers.

Why Run the Subscriber Most Recent Activity Report

Run the Subscriber Most Recent Activity Report to find the last time that each subscriber responded to one of your emails.

Why Run the Subscribers Not Sent To Report

Run the Subscribers Not Sent To Report to identify subscribers who have not been sent a message over a specified amount of time. This may occur if you use the group feature to send messages and some subscribers never qualify for any group. You can use the results from this report to create a list to send a message to subscribers who were not included in your group sends.

Why Run the Triggered Sends Tracking Report

Run the Triggered Sends Tracking Report to analyze tracking data for a triggered send. You can use this report to determine the effectiveness of a triggered send in producing opens and clicks and not causing unsubscribes.

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