SMS Message Regulations

Double-Opt In

Your SMS messages must include a double opt-in process, where the subscriber confirms twice that they wish to receive SMS messages from you. For example, an MO JOIN message would prompt the following MT reply:

Reply YES to receive Example.com Sales. 1 or more msgs/day 4 desired alerts. Reply STOP 2 end. HELP 4 info. Msg&Data Rates May Apply.

From there, a MO YES message would prompt the following MT reply:

Your 1st alert will arrive soon. Reply STOP to end, Help 4 info. Msg&Data Rates May Apply.

Single Opt-Out

Your SMS messages must include a single opt-out process that immediately discontinues sales and marketing SMS messages to a subscriber. For example, a MO STOP message would prompt the following MT reply:

You have opted out of future Example.com alert msgs. For more information reply HELP or visit http://www.exacttarget.com/mobilealerts

Help

Your SMS messages must include a  HELP message with the following information:

• A clear declaration of company name or applicable program
• a web link with mobile program details and terms and conditions
• a toll-free customer service phone number

For example, an MO HELP request would prompt the following MT message:

For more info: http://www.example.com/mobilealerts, email: help@example.com or call 1.866.555.1111. Reply STOP to stop. Msg&data rates may apply. 

Mandatory Message and Data Rates Update

For all digital advertising formats and message flows, one of the following phrases must be used:

• Message and Data Rates May Apply
• Msg&Data Rates May Apply
• Msg&data rates may apply
• Msg&data rates may aply

If you have any questions or concerns about your SMS messages and how and when you can send them, please contact your ExactTarget representative for additional information.

Text Messaging Help Website

The website specified in the HELP message response should include the following elements:

• Customer support for the mobile marketing program
• Pricing information for the mobile marketing program
• Appropriate content for the viewing public (no adult content)
• If the page uses a WAP URL and delivers binary content, the page must contain the mandated d2c preview (i.e., d2c.example.com)

Use the sample website below as an example for your own website:

What is Northern Trail Outfitters SMS?

Northern Trail Outfitters SMS is a service that allows users to opt-in to receive information about Northern Trail Outfitters. For more information, please see www.example.com.

What is the price for Northern Trail Outfitters SMS services?

There is no additional charge for Northern Trail Outfitters SMS services. However, normal text messaging rates or package deductions may apply. Check with your carrier for details on your plan.

What carriers are compatible with Northern Trail Outfitters SMS?

Compatible carriers include: AT&T, T-Moble, Verizon Wireless, Sprint, Nextel, Boost, Alltel, US Cellular, and Cellular One.

Are there any additional carrier charges associated with the service?

Standard message rates apply to all text messages. Message rates differ from carrier to carrier, so please contact your wireless phone service provider to inquire about the details of your plan.

Is Northern Trail Outfitters SMS available for international users?

Northern Trail Outfitters SMS is currently available for subscribers within the United States.

How do I opt-in to Northern Trail Outfitters SMS messages?

If you wish to receive event SMS messages from Northern Trail Outfitters, or if you want to reactivate your subscription to our events program, please text JOIN EVENTS to 55555. If you wish to receive newsletter SMS messages from Northern Trail Outfitters, or if you want to reactivate your subscription to our newsletter program, please text JOIN NEWS to 55555.

How do I discontinue receiving Northern Trail Outfitters SMS messages?

To discontinue receiving SMS messages from Northern Trail Outfitters, text STOP to 55555.

Who do I contact for help?

For additional help, please contact smshelp@example.com or call (317)555-5555.

What is Northern Trail Outfitters' privacy policy?

Northern Trail Outfitters respects your right to privacy. You can view our privacy policy here.