SMS Email Collection Scenario Guide

AMPscript Solution

First, the marketer at Northern Trail Outfitters created a triggered send email interaction with the offer information and the mailing list invitation. The SMS email collection sends this email message after receiving the SMS messages.

Next, the marketer set up the SMS messages to prompt the subscriber to send in their email address. The first SMS message involves setting up a MO keyword with the following information:

• Name: mail
• Verb: mail
• Next Keyword: email (Next Keyword refers to the MO keyword created in the next step of this process)
• Message: "Thanks for your interest in Northern Trail Outfitters. Reply with your email address for more information."

Click Save and create another MO keyword with the following information:

• Name: email (This must match the keyword outlined in the Next Keyword section from the previous step)
• Verb: email
• Action Type: SendSMS

For the second SMS message, the marketer pasted in the following code. You can change "YourEmailTriggeredSendDefinition" to the external key of the triggered send definition you created in the first step of this document.

Enter your own success message here

%%[ Var @email, @msg, @rows, @row, @FirstName, @LastName, @subkey, @email, @date, @mobile, @ts, @tsDef, @ts_sub, @ts_attr, @ts_statusCode, @ts_statusMsg 

Set @email = v([MSG(0).VERB]) 

Set @ts = CreateObject("TriggeredSend")

Set @tsDef = CreateObject("TriggeredSendDefinition") 

SetObjectProperty(@ts,"TriggeredSendDefinition",@tsDef) 

SetObjectProperty(@tsDef,"CustomerKey","YourEmailTriggeredSendDefinition")  

Set @ts_sub = CreateObject("Subscriber")

SetObjectProperty(@ts_sub,"SubscriberKey",@email)

SetObjectProperty(@ts_sub,"EmailAddress",@email) 

AddObjectArrayItem(@ts,"Subscribers",@ts_sub) 

SET @ts_statusCode = InvokeCreate(@ts, @ts_statusMsg)

]%%

Welcome Email Solution

In this solution, the marketer uses the Welcome Email functionality to collect email messages addresses via SMS, add those email addresses to a subscriber list, and send a triggered email message to the subscriber.

The marketer creates a triggered send email interaction and selects both the email message to send and the subscriber list to which to add new subscribers. Finally, the marketer adds the SMS MO keyword to the Keyword field of the triggered send email interactions and clicks Save.

The marketer also creates an SMS MO keyword, choosing Send Email To User in the Type menu. Finally, the marketer selects the triggered send email interaction customer key for the Welcome email and clicks Save. Once both the SMS MO keyword and the triggered send email interaction have been started, subscribers can send in MO messages and subscribe to the email list.