SMS Brochure Opt-In Scenario Guide

Tools and Prerequisites

To execute the scenario in this guide, you must have the following:

• A private or shared short code.
• An SMS-enabled ExactTarget account. Contact your relationship manager for more information on enabling this feature for your account.

This page makes frequent reference to the creation and use of SMS messages. Please refer to the SMS Messages section for more information on creating and sending SMS messages.

Scenario

Northern Trails uses an SMS opt-in system to communicate with their customers, and they want to use that opt-in system to gather email addresses for an email brochure.

In their advertising, they print their SMS short code and invite interested customers to send an MO message with the keyword EMAIL. The message is processed, and the customer receives an MT message asking the interested customer to send an MO message with the keyword BROCHURE and a valid email address. When the customer sends that MO message and that the email address is confirmed, the customer receives an MT message thanking them and inviting them to join the SMS notification list Northern Trails operates.

Thanks for your request. Text BROCHURE youremail@example.com to receive your brochure.