SMS Brochure Opt-In Scenario Guide

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    This guide contains scenario, conceptual, and procedural information on using SMS messages to help distribute printed information (such as a brochure) and prompt users to subscribe to an SMS distribution list.

    Tools and Prerequisites

    To execute the scenario in this guide, you must have the following:

    • A private or shared short code.
    • An SMS-enabled ExactTarget account. Contact your relationship manager for more information on enabling this feature for your account.

    This page makes frequent reference to the creation and use of SMS messages. Please refer to the SMS Messages section for more information on creating and sending SMS messages.

    Scenario

    Northern Trails uses an SMS opt-in system to communicate with their customers, and they want to use that opt-in system to gather email addresses for an email brochure.

    In their advertising, they print their SMS short code and invite interested customers to send an MO message with the keyword EMAIL. The message is processed, and the customer receives an MT message asking the interested customer to send an MO message with the keyword BROCHURE and a valid email address. When the customer sends that MO message and that the email address is confirmed, the customer receives an MT message thanking them and inviting them to join the SMS notification list Northern Trails operates.

    Build Your Brochure Email

    Use the ExactTarget email to create your message. This email send will be triggered by a future SMS message.

    The EMAIL MO Message

    First, create the EMAIL MO keyword. Use the following values to complete the process:

    Name Email Request
    Verb EMAIL
    Action Type Send SMS

    For the Message field, enter your content, including the new verb and the request for the email address. For example, Northern Trails would use the following text:

    Thanks for your request. Text BROCHURE youremail@example.com to receive your brochure.

    The BROCHURE MO Message

     Next, create the BROCHURE MO keyword. Use the following values to complete the process:

    Name Brochure Send
    Verb BROCHURE
    Action Type Send email to user
    Failure Message "We received an error sending your email. Please try again."
    Missing Email Message "You did not provide a valid email address. Please try again."
    Success Message                                              "Thank you! Enjoy your email brochure."
    Triggered Send Definition Customer Key             Enter the external key value that identifies the triggered email interaction to send

    When the MO user sends the keyword BROCHURE to your short code, they will get the success message, and a triggered send will send the specific email to the chosen email address.


    This page was last updated by Ryan Williams on Tue, 13 Sep 2011 11:00:09 GMT.

    If you require assistance with the ExactTarget application, please contact Global Support. If you wish to send Ryan direct feedback, fill out the form below:

     


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