SMS Brochure Opt-In Scenario Guide

SMS Messages

This page makes frequent reference to the creation and use of SMS messages. Please refer to the SMS Messages section for more information on creating and sending SMS messages.

Tools and Prerequisites

To execute the scenario in this guide, you must have the following:

• A private short code or a shared short code. 
• The SMS feature enabled on your account. Contact your account manager or customer support for more information.

Scenario

Northern Trails uses an SMS opt-in system to communicate with their customers, and they want to use that opt-in system to gather email addresses for an email brochure.

In their advertising, they print their SMS short code and invite interested customers to send an MO message with the keyword BROCHURE. The message is processed, and the cusomter recevies an MT message with the keyword EMAIL asking for a valid email address. The customers sends another MO message with their email address. When the email address is confirmed, the customer receives an MT message thanking them and inviting them to join the SMS notification list Northern Trails operates.

Build Your Brochure Email

Use the ExactTarget email to create your message. This email send will be triggered by a future SMS message.

The EMAIL MO Message

First, create the EMAIL MO keyword. Use the following values to complete the process:

For the Message field, enter your content, including the new verb and the request for the email address. For example, Northern Trails would use the following text:

Thanks for your request. Text BROCHURE youremail@example.com to receive your brochure.

The BROCHURE MO Message

 Next, create the BROCHURE MO keyword. Use the following values to complete the process:

When the MO user sends the keyword BROCHURE to your short code, they will get the success message, and a triggered send will send the specific email to the chosen email address.