This guide contains scenario, conceptual and procedural information on using SMS messages to help distribute printed information (such as a brochure) and prompt users to subscribe to an SMS distribution list.
This page makes frequent reference to the creation and use of SMS messages. Please refer to the SMS Messages section for more information on creating and sending SMS messages.
To execute the scenario in this guide, you must have the following:
Northern Trails uses an SMS opt-in system to communicate with their customers, and they want to use that opt-in system to gather email addresses for an email brochure.
In their advertising, they print their SMS short code and invite interested customers to send an MO message with the keyword BROCHURE. The message is processed, and the cusomter recevies an MT message with the keyword EMAIL asking for a valid email address. The customers sends another MO message with their email address. When the email address is confirmed, the customer receives an MT message thanking them and inviting them to join the SMS notification list Northern Trails operates.
Use the ExactTarget email to create your message. This email send will be triggered by a future SMS message.
First, create the EMAIL MO keyword. Use the following values to complete the process:
| Name | Email Request |
| Verb | |
| Action Type | Send SMS |
For the Message field, enter your content, including the new verb and the request for the email address. For example, Northern Trails would use the following text:
Thanks for your request. Text BROCHURE youremail@example.com to receive your brochure.
Next, create the BROCHURE MO keyword. Use the following values to complete the process:
| Name | Brochure Send |
| Verb | BROCHURE |
| Action Type | Send email to user |
| Failure Message | "We received an error sending your email. Please try again." |
| Missing Email Message | "You did not provide a valid email address. Please try again." |
| Success Message | "Thank you! Enjoy your email brochure." |
| Triggered Send Definition Customer Key | Enter the external key value that identifies the triggered email interaction to send |
When the MO user sends the keyword BROCHURE to your short code, they will get the success message, and a triggered send will send the specific email to the chosen email address.