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Documentation Wiki > ExactTarget > Content > Microsites

Microsites

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    This section is intended for marketers who are using the microsites functionality to create their own landing pages and landing page layouts. An understanding of HTML may be necessary to use some of the features, such as layouts or landing pages using HTML  paste. However, you can implement microsites without using these features.

    Microsites give you the ability to design and build Internet landing pages within the application. You can then post the pages to the Internet through your account. You can use your private domain with microsites.

    What Is a Microsite

    A microsite is a collection of one or more landing pages hosted in your account.

    After you create and publish a microsite in the application, your subscribers can visit your microsite. You can direct subscribers to a microsite by including a link in your emails, web sites, and hard-copy marketing pieces.

    Subscribers access the landing page by clicking a link or entering the URL directly into their browser address bar. Your microsite can take advantage of your private domain so that subscribers see your trusted company identity in the landing pages.

    Microsite Content and Microsite Interaction

    A microsite has two components:

    • content
    • interaction

    You use screens on the Content tab to control what appears in the microsites and landing pages. You use screens on the Interaction tab to control how subscribers interact with the microsite by publishing, unpublishing, starting/restarting, pausing, and archiving the microsite.

    Tracking information for the microsite appears on the microsite interaction screen.

    Microsite Content

    When you create a microsite on the Content tab, you enter a name and description to help you identify the microsite within the application. You choose the folder to contain the microsite you are creating.

    You also indicate whether the landing pages within the microsite should auto publish. If you select this option, when you make changes to a published landing page, the changes become visible to subscribers when you click the Save button. If you do not select this option, you must publish pages using the tool on the microsite interaction in order for changes to be visible to subscribers.

    After you create the microsite, you can create landing pages within the microsite.

    Microsite Interaction Status

    A microsite interaction has a status that determines whether subscribers can access its landing pages. The status appears on the grid in the microsite interaction workspace. A microsite interaction can have the following statuses:

    • New - You have not yet started the microsite. The microsite is not available for customers to access with the URL, and the system is not collecting tracking information.
    • Running - You have started the microsite. The microsite is available via the URL, and the system is collecting tracking information on its use.
    • Paused - You previously started the microsite but have chosen to make it temporarily unavailable to customers. If you choose a redirect page, customers who attempt to access the page via the URL will be redirected to the page. Collection of tracking information is suspended but will begin again if you restart the microsite. Previously collected tracking information is available to view.
    • Archived - You previously published the microsite but have chosen to make it permanently unavailable to customers. Collection of tracking information is suspended but previously collected tracking information is available.

    You determine the status of the microsite interaction by taking action on it. You can take the following actions on a microsite interaction:

    • Create - This action creates a new microsite interaction and sets the status to New.
    • Publish Pages - This action publishes changes to the microsite. You can publish a microsite when the status is already Running to apply changes that you have made in the content. You can publish individual landing pages within the microsite individually regardless of the status of the interaction.
    • Unpublish Pages - This action lets you select individual landing pages to make unavailable on the microsite. This action does not affect the status of the microsite interaction.
    • Start/Restart - This action makes a microsite accessible to subscribers and sets the status to Running.
    • Pause - This action makes the microsite temporarily unavailable to subscribers and sets the status to Paused.
    • Archive - This action retires the microsite permanently. This action sets the status to Archived.

    Tracking Information

    A microsite interaction contains tracking information on the microsite. More information can be found under How to View Microsite Tracking Data.

    Email Related activity tracks page views and clicks that result from a link to a landing page that you included in an email. Web related activity includes all other clicks and page views, such as a link from another web page or a subscriber typing a URL directly.

    Except for email-related activity, where uniqueness is determined by subscriber ID, unique values are determined by the session ID. For example, if a subscriber clicks a link in your email to display your Welcome landing page, that is a unique page view, regardless of the number of times the subscriber reloads the page or navigates to the page from other pages in the microsite. However, if the subscriber closes the browser window and clicks the link from the email again, that is another unique page view.

    Total values count a subscriber doing the same thing multiple times. In the previous example, the total number of page views would count each time the subscriber reloaded the Welcome page or navigated back to it.

    You can see the following tracking information for a time range:

    • Microsite Activity - The number of unique and total page views for all of the landing pages in the microsite. These values include both email-related activity and web-related activity.
    • Landing Page Activity - The number of unique and total page views for each landing page within the microsite. These values include both email-related activity and web-related activity.
    • Email Related Activity - The number of unique and total page views for each of the landing pages in the microsite resulting from email sends. This tracking information is broken down by landing page and by send.
    • Web Related Activity - The number of unique and total page views for each of the landing pages in the microsite resulting from web related activity.
    • Detailed Link Click Tracking - The number of unique and total link clicks that resulted in displaying each of the landing pages. If you use personalized links that point subscribers to individualized versions of a landing page, this tracking information is aggregated for the entire landing page. These values include both email-related activity and web-related activity. You can click the Link URL from the tracking. The LinkAlias is included for each link that was clicked, if available.

    Why Use a Microsite

    Use a microsite to simplify and manage your entire marketing effort.

    Provide More Information Quickly

    Use a microsite to contain information beyond what you include in an email. For example, you might create a microsite to contain a lead-generation form, an opt-in subscriber form, or to direct subscribers to more information about a corporate initiative.

    And by using microsite for these functions, you can make these sites available to customers more quickly and responsively than by working through the process to update your corporate website.

    Centralize Message Maintenance

    By hosting your landing pages directly through your account, you can manage the content and tracking of your landing pages in the same place as the content and tracking of the messages that direct subscribers to the landing pages.

    Personalize the Web Experience

    By using personalized URLs to point subscribers to landing pages that contain personalization and dynamic content, you can provide messages with superior customization, making your message more directed and relevant.

    How to Create a Microsite (Content)

    Use the following steps to create the content portion of a microsite. After you complete this procedure, you can create your landing pages.

    Use the following steps to create a microsite (content):

    1. Click the Content tab on the navigation bar.
    2. Click my microsites.
    3. Click Create from the toolbar.
    4. Complete the information in the Properties section:
    • Name - The name of the microsite. You use this name to identify the microsite in the application. Subscribers cannot see the name.
    • Description - The description of the microsite. You use this description to further help identify the microsite within the application. Subscribers cannot see the description.
    • Auto Publish - Determines when changes to a published landing page become visible to subscribers. If you select this checkbox, changes become visible when you click the Save button on the landing page. If you do not select this checkbox, you must publish the changes by using the tool on the microsite interaction.
    • Create in folder - The folder where the microsite is stored.
    1. Click Save.
      The Landing Pages workspace appears.

    How to Create a Microsite (Interaction)

    Before you perform this procedure, you must:

    • Create the microsite content
    • Create the landing pages within the microsite
    • (Optional) Create the redirect page that appears to subscribers when the microsite is paused. This page cannot be a part of the same microsite.

    After you complete this procedure, you can Start/Restart the microsite.

    Use the following steps to create a microsite interaction:

    1. Click the Interactions tab on the navigation bar.
    2. Click Messages.
    3. Click Microsites.
    4. Click My Microsites.
    5. Click Create from the toolbar.
    6. Complete the information in the definitions section:
    • Name - The name of the microsite interaction. You use this name to identify the microsite in the application. Subscribers cannot see the name.
    • External Key - A value you choose that uniquely identifies the microsite interaction. You use this value to identify the microsite interaction when using the API.
    • Description - The description of the microsite. You use this description to further help identify the microsite within the application. Subscribers cannot see the description.
    1. Select the microsite content in the Source section.
    2. Select the Redirect requests to a paused Site checkbox to redirect subscribers to a different URL if they try to access the site while it is paused.
      If you selected the Redirect requests to a paused Site checkbox, select a Redirect page request for paused site to value:
    • External URL - Selecting this value lets you enter the URL of a website maintained outside of the application. For example, if your company has a corporate 404 page, you might enter that value here.
    • Microsite Page - Selecting this value lets you choose a landing page that you maintain in within the application. You must select a landing page in a different microsite than the one you're currently publishing.
    1. Click Save.

    How to Start a Microsite Interaction

    Before you begin this procedure, you must create a microsite interaction.

    After you complete this procedure, you can:

    • Include a link to a landing page in an email
    • Pause the Microsite

    Use the following steps to start a microsite interaction:

    1. Click the Interactions tab on the navigation bar.
    2. Click Messages.
    3. Click Microsites.
    4. Click My Microsites.
    5. Select the checkbox next to the microsite to start.
    6. Click Start/Restart on the toolbar.
      The system changes the status of the microsite interaction to Running.

    How to Pause a Microsite Interaction

    Use this procedure to make your microsite unavailable to subscribers. Subscribers who attempt to access a paused microsite are redirected to the default page you specified when you created the microsite interaction. 

    Before you can perform this procedure, you must start the microsite interaction.

    After you complete this procedure, you can

    • Publish changes to your microsite
    • Archive the microsite interaction

    Use the following steps to pause a microsite interaction:

    1. Click the Interactions tab on the navigation bar.
    2. Click Messages.
    3. Click Microsites.
    4. Click My Microsites.
    5. Select the checkbox next to the microsite interaction to pause.
    6. Click Pause from the toolbar.
    7. The system changes the status of the microsite interaction to Paused.

    How to Archive a Microsite Interaction

    Use this procedure to make your microsite permanently unavailable to subscribers.

    Before you can perform this procedure, you must create the microsite interaction. You can still view tracking information for a microsite after you complete this procedure.

    Use the following steps to pause a microsite interaction:

    1. Click the Interactions tab on the navigation bar.
    2. Click Messages.
    3. Click Microsites.
    4. Click My Microsites.
    5. Select the checkbox next to the microsite interaction that you want to pause.
    6. Click Archive from the toolbar.
      The system changes the status of the microsite interaction to Archived. 

    How to View Microsite Tracking Data

    Use this procedure to view tracking data for your microsite.

    1. Click the Interactions tab on the navigation bar.
    2. Click Messages. 
    3. Click Microsites.
    4. Click My Microsites.
      Your microsites appear in the right pane.
    5. Select the checkbox next to the microsite you want to view tracking for. 
    6. Click the View Tracking button from the tool bar.
      The Microsite Tracking screen appears.
    7. To filter, select your date criteria from the Filter dropdown menu.
      Your can filter by Today, Last 7 Days, Last 14 Days, Last 31 Days, or Custom Range. 
    8. Click the plus sign of the tracking category you want to view.
       The category options are:
      • Microsite Activity
      • Landing Page Activity
      • Email Related Activity
      • Web Related Activity
      • Detailed Link Click Tracking

    How to Link to a Landing Page from a Content Box

    You can insert hyperlinks to landing pages from the content boxes in email and microsite content boxes.

    Go to procedure.

    This page was last updated by Josh Cloud on Fri, 04 Mar 2011 20:29:54 GMT.

    If you're having an application issue, please contact Global Support. To send Josh direct feedback, fill out the form below:

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