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Page last modified 13:30, 22 Dec 2009 by Admin
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Messages

Messages give you the ability to select from a variety of channels through which to communicate with your subscribers. Together with activities and programs, messages can perform many of your recurring processes automatically, freeing you to focus on other tasks.

The API must be used to identify the events that trigger triggered email, SMS, and voice message interactions.

If your account is integrated with Salesforce and your application user is mapped to a Salesforce user, you can select a Salesforce campaign or report as the audience of your email message interaction.

About this Document

This document contains conceptual, procedural, and scenario information that you can use in preparing to use messages.

Audience

This document is intended for application users responsible for creating, sending, and managing messages.

Understanding of the Web Service API is required to implement triggered email messages, SMS messages, and voice messages.

What Is a Message

A message is a communication sent to an individual (subscriber) or a collection of individuals (list, group, or data extension). The system supports the following channels of messages:

A message send can be user-initiated or triggered:

  • A user-initiated message send goes to subscribers you identify at a time you specify, for example sending a monthly newsletter to a list of newsletter subscribers. You can manage the entire process of a user-initiated email message through the application interface.
  • A triggered message send goes to customers in response to a subscriber action, for example sending a confirmation message after a customer makes a purchase. You can define the content and interaction for a triggered email message through the application interface, but the events that trigger the interaction must be defined using API calls outside of the application.

You can associate one or more user-initiated message sends with zero or more activities to make a program.

Message Content and Message Interaction

A Message has two components: content and interaction. You use screens on the Content tab to control what appears in the message. You use screens on the Interaction tab to define the information that is necessary to send the message

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