A Person Account, sometimes known as B2C, or Business-to-Consumer account, is an account option in Salesforce that merges an account with a single related contact in a single view. ExactTarget for AppExchange supports sending to Person Accounts natively through the related Person Account's related contact.
You can send a mass email to a Person Account by using:
Follow the directions below to set up and use the Person Account send wizard.
You can configure the custom objects and edit page layouts to expose the integration to your users.
To add custom components to the Person Account layout, follow these steps:
Note: ExactTarget recommends that you select the following fields:
You will need to modify the Person Account page layout in place of the contact Page Layout. Access the Person Account Layout by following the steps below:
You can create page layouts to control the display of fields. Page layouts control the layout and organization of buttons, fields, s-controls, custom links, and related lists. They also help determine which fields are visible, read only, and required. Page layouts can include s-controls that run when a user clicks a custom link or button, or that are rendered within a field section when the page displays. You can create different page layouts for use by different profiles and record types and set field-level security settings to further restrict users' access to specific fields.
After you configure your Salesforce account, configure and map your ExactTarget account to it. By doing so, you create a current data repository to use for dynamic, relevant customer-specific emails and follow-up responses.
To generate reports using Person Accounts, follow these steps.