Person Account Send Wizard

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    What Is A Person Account

    A Person Account, sometimes known as B2C, or Business-to-Consumer account, is an account option in Salesforce that merges an account with a single related contact in a single view. ExactTarget for AppExchange supports sending to Person Accounts natively through the related Person Account's related contact.

    You can send a mass email to a Person Account by using:

    • Reports: Use the Contact and Account Report and include Contact ID in the Report.
    • Campaigns: Add your associated Person Account contact to the campaign and send.

    How to Use the Person Account Send Wizard

    Follow the directions below to set up and use the Person Account send wizard.

    How to Add Custom Components to the Layout

    You can configure the custom objects and edit page layouts to expose the integration to your users.

    To add custom components to the Person Account layout, follow these steps:

    1. Click your account name in the upper-right corner and select Setup.
    2. Under App Setup in the navigation bar on the left, click the arrow next to Customize.
    3. Click the arrow next to Accounts.
    4. Click the arrow next to Person Accounts and select Page Layouts. The Person Account menu appears.
    5. Click Page Layouts. The Person Account Page Layout workspace appears.
    6. Click the Edit link next to the layout to edit. You can edit each Person Account Page Layout (Marketing, Sales and Support) individually. However, ExactTarget recommends that you edit the "generic" Person Account Layout.
      The Edit Page Layout screen appears.
    7. Click-and-drag the Email Opt Out field from the Fields section to the Person Account Detail section.
    8. Select Custom Links from the left navigation column in the Person Account Layout section.
      Send ExactTarget appears.
    9. Click-and-drag Send ExactTarget from the Fields section to the Person Account Detail section.
    10. Select Related Lists from the left navigation column in the Person Account Layout section.
    11. Click-and-drag Individual Email Results from the Fields section to the Person Account Detail section. Reposition it in this section by moving it up or down, as desired.
    12. Select Individual Email Results in the Related List section to define its appearance on the Person Account detail page.
    13. Click the Edit Properties wrench icon on the Individual Email Results section.
      The Edit Related Lists: Individual Email Results page appears.
    14. Select the fields to display on the related list on the Person Account detail page.
      To move a field from Available Fields to Selected Fields, select it on the left and click Add. ExactTarget recommends the order listed below. However, you may designate any of the available fields to display on the related list:
      • Email Name
      • Subject Line
      • Date Sent
      • Date Opened
      • Number of Total Clicks
    15. Define the sort criteria for the Related List.
      NOTE: ExactTarget recommends that you sort by Date Sent in descending order.
    16. Click OK.
    17. Click Save.

    How to Modify the Layout

    You will need to modify the Person Account page layout in place of the contact Page Layout. Access the Person Account Layout by following the steps below:

    1. Under App Setup in the left navigation column, click the arrow next to Customize.
    2. Click the arrow next to Accounts
    3. Click the arrow next to Person Accounts and select Page Layouts.

    You can create page layouts to control the display of fields. Page layouts control the layout and organization of buttons, fields, s-controls, custom links, and related lists. They also help determine which fields are visible, read only, and required. Page layouts can include s-controls that run when a user clicks a custom link or button, or that are rendered within a field section when the page displays. You can create different page layouts for use by different profiles and record types and set field-level security settings to further restrict users' access to specific fields.

    After you configure your Salesforce account, configure and map your ExactTarget account to it. By doing so, you create a current data repository to use for dynamic, relevant customer-specific emails and follow-up responses.

    How to Generate Salesforce Reports Using Person Accounts

    To generate reports using Person Accounts, follow these steps:

    1. In Salesforce, select the Reports tab.
      The Reports & Dashboards screen appears.
    2. Click the Create New Report... button.
      A Report Wizard screen appears.
    3. Click Accounts & Contacts and select the Accounts report.
    4. Click Create.
      The Account List Report screen appears.
    5. In the drop-down menu next to the Preview heading, select one of three format options:
      1. Tabular Report
      2. Summary Report
      3. Matrix Report
    6. In the Account General section under the Fields heading, drag any fields you wish to include into the report into the Preview section. You can drag-and-drop the fields into any order you wish.
    7. Select the accounts you want to use in the Show drop-down menu in the Filters section.
    8. Specify a date range in the Date Field menus in the Filters section.
    9. In the Filters section, click the drop-down list next to the first field and select Is Person Account.
    10. Select Equals in the Operator dropdown menu.
    11. Type True in the Value field.
    12. In the remaining blank filter fields, choose any other filters and values you want your report to include.
    13. Click the Run Report button. The next screen that appears tells you Report Generation Status: Complete.
      Your report appears at the bottom of the screen.
    14. Save the report so that you can include it in an ExactTarget email.
       

    This page was last updated by Ryan Williams on Wed, 02 Nov 2011 17:00:34 GMT.

    If you require assistance with the ExactTarget application, please contact Global Support. If you wish to send Ryan direct feedback, fill out the form below:

     


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