Table of contents
- 1. Overview Tab
- 2. Click Activity Tab
- 2.1. Email Overlay View
- 2.2. Link View
- 3. Conversions Tab
- 4. Surveys Tab
This page explains the features within the Enhanced Tracking tabs:
Overview Tab
The Overview tab gives you insight into the behavioral patterns of subscribers associated with an email campaign or send. You see a thumbnail of the email, eliminating the need to open the email for a preview. When subscribers use Forward to a Friend, you can analyze the success of your campaign by viewing tracking on unique forwards and opt-ins. The Overview tab presents data in pie, bar, and line graph formats, as well as in numbers, percentages, and links. This data can also be saved to PDF and Excel files, as detailed in the section titled How to Create PDF and Excel Files from Tracking Tabs.
Summary Module
The Summary module identifies the email that was sent.
| Term | Description/Calculation |
| Job ID | System-defined number for the email job |
| Name | Name of the email |
| Subject | Subject line used for the send. If the subject line contains a personalization string, that personalization string appears in this field |
| Date Sent | Date and time email was sent in Central Time |
| Total Sent | Number of email messages sent. This value is the number of subscribers in the lists, groups, and/or data extensions that were targeted for this send minus any excluded subscribers |
| Lists | Names of the lists, groups, and data extensions targeted for this send |
| <thumbnail> | mall view of the email you sent |
| Salesforce Integration Data | If the job is connected to a Salesforce integration, this section contains the displays the campaign or report information (for Salesforce Mass Send) or the Lead or Contact (for Salesforce single sends) data. This also includes any exlcusion data that was part of the send. |
Send Performance Module
The Send Performance module presents information about the deliverability of the send. A pie chart and legend show the total number of bounces, the number of hard bounces, soft bounces, and delivered messages.
| Term | Description/Calculation |
| Delivery Rate | Number of emails sent minus the number of undeliverables, divided by the number of emails sent. Shown as a percentage. |
| Total Bounces | Total number of addresses to which delivery was not completed. |
| Soft Bounce | Number of attempted sends that are temporarily undeliverable due to:
The system retries soft bounces at preset intervals. After eight tries, it returns a hard bounce to the application. |
| Hard Bounce | Number of attempted sends that are permanently undeliverable due to:
|
| Delivered | Number of emails delivered successfully. Number of emails sent minus the number of total bounces. |
If your account is set up to track block bounces, you will see an additional attribute on your screen.
| Term | Description |
| Block Bounce | Number of attempted sends that are permanently undeliverable due to:
|
Bounce description information can be included in an export of bounce data in both PDF and Excel file formats.
Open Performance Module
The Open Performance module contains information about subscribers opening the job. A bar graph and legend show the number of total opens and unique opens against the number of messages delivered.
| Term | Definition/Calculation |
| Open Rate | Number of email opens divided by the number of emails delivered. Shown as a percentage. |
| Delivered | Number of emails delivered successfully. Number of emails sent minus the number of total bounces. |
| Total Opens | Total number of times unique subscribers opened the email. This figure reflects only those subscribers who received the HTML version, not subscribers who received and opened a text version. |
| Unique Opens | Number of individual subscribers who opened the email. |
| (#) link | You may click the Unique Opens number link to see a listing of all subscribers in this category. |
Inbox Activity Module
The Inbox Activity module contains information about the opens, clicks, forwards, conversions, surveys, and unsubscribes related to the send. This module displays numbers as well as percentages. The Viewing field gives you the option of viewing Current Activity or Activity Over Time.
Click the number of unique clicks to view the following information regarding each click activity:
- Individual Subscriber Key
- Email Address
- Click-Through Time
- Link Clicked
- If your account is integrated with Salesforce, you will also see the Salesforce ID and Salesforce record type (such as lead or contact)
Current Activity
| Field | Definition/Calculation |
| Viewing | Defines the scope of the information included in the view. Valid values include:
|
| Opens |
You can click the Opens link to see a list of the subscribers in this category. The view shows the Unique value divided by the total number of delivered emails (as a percentage). |
| Clicks |
The view chart shows the Unique value divided by the total number of delivered emails (as a percentage). |
| Forwards |
The view chart shows the Unique value divided by the total number of delivered emails (as a percentage). |
| Conversions |
The view chart shows the Unique value divided by the total number of delivered emails (as a percentage). For information on conversions, see the Conversion Tracking Guide. |
| Surveys |
The view chart shows the Unique value divided by the total number of delivered emails (as a percentage). |
| Unsubscribes | Unsubscribes are the number of subscribers who unsubscribed after the email was sent.
The view chart shows the Unique value divided by the total number of delivered emails (as a percentage). The Unsubscribes figure may continue to rise for some time after the delivery, as subscribers may not unsubscribe immediately after receiving the email. |
Activity Over Time
| Field | Definition/Calculation |
| Viewing | Defines the scope of the information included in the view. Valid values include:
|
| Opens | Total number of email opens for the send. |
| Clicks | Total number of clicks for the send. |
| Forwards | Total number of forwards for the send. |
| Conversions | Total number of conversions for the send. |
| Surveys | Number of survey responses to the send. |
| Unsubscribes | Number of people who have requested to unsubscribe from this job. |
| Update Grid | You may decide you do not want to view all the activities listed. De-select the corresponding checkboxes for the activities you don't want to view. Then click Update Grid to repopulate the graph. |
Note: Although up to six colors representing six actions appear in the Activity Over Time Grid, it may seem that only a few actions are represented in the graph. This is because some activities may have very low numbers or no numbers at all.
Unengaged Subscribers Module
The Unengaged Subscribers module details the total number of messages delivered and lets you know how many of those recipients did not click on or open the message.
| Field | Definition/Calculation |
| Total Delivered | Total number of messages delivered successfully |
| Did Not Click | Total number of recipients that didn't click on any links in the email |
| Did Not Open | Total number of recipients that didn't open the email |
Forward to a Friend Activity Module
The Forward to a Friend (FTAF) feature helps you grow your existing subscriber lists. You can view how many subscribers forwarded the email, as well as the number of potential subscribers and who subscribed to your list.
| Link | Total | Unique |
| Clicked "Forward" link | A count of all subscribers who clicked the Forward link. | Number of individual subscribers who clicked the Forward link. |
| Forward Activity | A count of all subscribers who forwarded the email to at least one subscriber. | Number of total potential subscribers. Clicking the Unique (#) link displays the subscribers who forwarded the email. |
| New Subscribers | A count of all people who received the forwarded email and then opted in for further mailings and became new subscribers. | Number of individuals who received the forwarded email and then opted in for further mailings and became subscribers. Clicking the Unique (#) link displays the individuals who became subscribers. |
Click Activity Tab
The Click Activity tab contains information about the number of clicks your links receive.
Email Overlay View
The percentage shown for each link is equal to the number of unique clicks for the link, divided by the sum of all unique clicks for all links. You can click the percentage to see more specific information. This data can also be saved to PDF files, as detailed in the section titled How to Create PDF and Excel Files from Tracking Tabs.
| Field | Description/Calculation |
|---|---|
| Link Name | Name of the link. You create this name when you create the link in the email. |
| (link) | URL of the link |
| Click-Through Rate | Percentage of emails in the send in which this link was clicked. This value is equal to the number of unique link clicks divided by the number of delivered emails. |
| Percentage of total clicks | The percentage of total clicks value is calculated by dividing the total individual link clicks by the total clicks for all links in the email. |
| Actual total clicks | Count of total clicks on the entire email |
| Percentage of unique clicks | The percentage of total unique clicks value, calculated by dividing the unique individual link clicks by the unique clicks for all links in the email. |
| Actual unique clicks | Count of unique clicks from the entire email |
This view displays links that cannot be matched to default HTML links in the email (such as those generated via dynamic content or AMPscript) at the bottom of the page. This list includes information on click-through rate, total clicks, and unique clicks.
Link View
The Link View tab displays a list of the links and clickable images in the email and information about the number of clicks for each item. The items in the Link Activity tab vary depending on the links included in your email. There are four columns in the Link Activity tab. The net click-through rate is the number of unique clicks divided by the number of emails delivered (shown as a percentage). This data can also be saved as an Excel file, as detailed in the section titled How To Create PDF and Excel Files from Tracking Tabs.
| Field | Definition |
|---|---|
| Link | Name of link included in the email |
| Total | The number of all clicks on the link specified in that row |
| Unique | The number of individual subscribers who clicked the link specified in that row |
| Net CTRs | The net click-through rate equals the number of unique clicks in the link specified in that row divided by the total number of emails delivered. The Link View tab displays net CTRs as a percentage. |
You can choose to view only those links that show activity or to view all links by selecting your choice in the Showing: dropdown menu at the top of the page. If you select to create a PDF from this page, your selection affects the view shown in that document. The drop-down menu has no effect on Excel file exports.
Conversions Tab
The Conversions tab contains information about the conversions resulting from the email send. For more information on conversion tracking, see the Conversion Tracking Guide. This data can also be saved as an Excel file, as detailed in the section titled How To Create PDF and Excel Files from Tracking Tabs.
| Term | Description/Calculation |
|---|---|
| Path name | Specifies the URL of the link |
| Unique Conversions | Number of individual subscribers who clicked the link within the email, therefore creating a conversion. Clicking the (#) link displays a list of those subscribers. |
| See all click path data link | Displays all click path conversions. You will see a list of all subscribers who had at least one click path conversion. |
| (#) unique conversions link | Number of unique subscribers who converted from that link. |
Surveys Tab
The survey response rate is equal to the number of surveys taken, divided by the total emails delivered (shown as a percentage). This data can also be saved as an Excel file, as detailed in the section titled How To Create PDF and Excel Files from Tracking Tabs.
| Field | Description/Calculation |
|---|---|
| Survey Questions module | Each box lists one of the questions from the survey; the section lists all questions |
| Select a Question | Click and select a question to see details regarding responses to the question |
| (#) responses | The (#) responses box for each question indicates how many people responded to that question |
| Survey Responses module | This module shows a pie graph indicating the survey response rate |
| Surveys Taken | Number of surveys that were answered. The number is a link that shows you a list of the subscribers who took this survey. |
| Emails Delivered | Number of emails delivered successfully. Number of emails sent minus the number of total bounces. |
Click one of the Select a Question boxes in the Survey Questions module to view a screen with specific details about that question and its responses.
| Field | Description/Calculation |
|---|---|
| Select a Question | The Survey Questions module contains a box for each question in the survey. Each box shows how many responses there were to the question and what the question was. |
| (#) responses | When you select a box (survey question) in the Select a Question module, you can check the number of responses as a link for that question. That link is shown in the Survey Responses module. This example link shows how many responses there were to the first question of the survey. You can then click the link to see a list of the subscribers who answered this question. |
| (#) | Each number (#) link in the Survey Responses module indicates how many respondents selected the answer shown at the left of the number. |
| Rates | The percentage next to each number link indicates what percentage of the respondents answered with the answer to the left. |
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