Scenario

The following scenario demonstrates one possible use case of the data filter feature to segment a subscriber list with the filter activity.

A marketer at Northern Trail Outfitters wants to send a message about traveling in the Midwest to newsletter subscribers who own a car or motorcycle and who live in Indiana or Ohio. 

The marketer creates a filter definition that uses the subscriber attributes to select only those who own at least one car or at least one motorcycle and who live in Indiana or Ohio. The marketer clicks the names of the inner groupings to give them more descriptive names. 

Next, the marketer creates a filter activity to associate the filter definition with the Newsletter list and to specify the name of the group to contain the segment of subscribers that satisfy the filter definition.

To apply the filter and create the group, the marketer starts the filter activity.

When the marketer looks at the groups in the account, the Midwest Vehicle Owners from Newsletter List group appears in the list. The marketer did not manually create this group; the application created it when the marketer saved the filter activity.

This group now behaves like any group in the account. It can be sent to or refreshed at any time.

This page was last updated by Adam Evans on Tue, 04 Oct 2011 12:34:57 GMT.

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